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New Programmability Move Signals Ripple's (XRP) Growing Focus on Crypto-Native Customers

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Release: 2024-09-04 06:10:12
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The firm's CEO, Brad Garlinghouse, stated that new programmability is in the works for the XRP Ledger (XRPL). He acknowledged that the XRP community has long anticipated this update.

New Programmability Move Signals Ripple's (XRP) Growing Focus on Crypto-Native Customers

Several noteworthy developments are currently unfolding within the XRP ecosystem, placing blockchain payment company Ripple Labs in the spotlight.

In a recent announcement, Ripple highlighted its partnership with Futureverse, a leading AI and metaverse technology company. This collaboration will see the integration of Ripple Custody, enabling Futureverse to securely receive and custody its digital assets prior to minting on the self-developed Ottó blockchain.

As a licensed blockchain, Ottó provides a regulated avenue for users to access Decentralized Finance (DeFi) through its chain. In line with its commitment to offering secure and Know-Your-Customer (KYC) compliant entry points, Futureverse is also planning to integrate a legal wrapper for NFT sales.

This partnership holds significant implications for the broader crypto market, which is poised for substantial growth. According to projections, the industry is set to expand to nearly $10 trillion over the next six years. Collaborations like this are crucial in accelerating this growth trajectory.

Given the massive potential for user growth and institutional adoption, the need for secure, compliant, and institutional-grade custody solutions is paramount. Notably, Futureverse has already adopted the XRPL NFT standard, utilizes XRP as the gas token on the Root Network, and is integrated with the XRPL DEX to supply network liquidity.

In a separate development, Ripple is preparing to launch its USD-backed stablecoin, RLUSD, in a move that could further bolster XRP's utility. The token, which the blockchain payments firm describes as a bridge between traditional and cryptocurrency finance, is expected to debut officially before the end of 2024.

Upon launch, the stablecoin could provide an additional boost to the XRP price, as both are designed to complement each other within the Ripple ecosystem. However, even as anticipation builds for RLUSD, it is facing competition in the stablecoin market.

Japanese financial services conglomerate DMM Group has announced its partnership with Progmat Inc. to launch a new stablecoin, though details about the token's specific use case remain limited. According to DMM Group, the stablecoin will be utilized as a reserve currency.

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