According to news on September 4, market research agency Counterpoint Research released a blog post yesterday (September 3), reporting that driven by emerging markets, global economical smartphone sales exceeded 100 million units in the second quarter of 2024, a year-on-year increase of 10% , accounting for 37% of global smartphone sales. In the budget segment, the top 10 best-selling budget smartphones reached a quarter in Q2 2024, up from 21% in the same period last year. The number of active budget smartphone models fell to just over 1,500 in the second quarter of 2024, down by almost half compared to the same period in 2018. The trend highlights ongoing consolidation in the economy segment as OEMs focus on leaner product portfolios and consumers favor established brands. In the second quarter of 2024, the top ten affordable smartphone rankings were occupied by Xiaomi, Samsung and OPPO, with three seats each. The remaining one spot is occupied by TECNO. The attached pictures are as follows:
Best-selling budget smartphonesThe best-selling budget smartphones include:
5G device market share growth
The budget smartphone market is moving towards 5G Shifting, by the second quarter of 2024, 5G equipment will account for 24% of the market share, with an annual growth rate of 2.5 times.
5G becomes a standard feature in India and China
India and China are the main drivers behind the growth of 5G and 5G has become a standard feature in the economy segment of these markets .
Sub-$150 5G segment growth
As 5G prices fall, the sub-$150 segment will see significant growth. OEMs see 5G as a key differentiator.
Xiaomi Redmi 13C 5G enters the top ten list
Xiaomi Redmi 13C 5G, released in December 2023, entered the top ten list for the first time in the second quarter of 2024, Becoming the first affordable 5G smartphone to enter the top ten.
Other budget 5G smartphones that performed well
Other smartphones that performed well in the budget 5G category this quarter include:
These smartphones besides offering 5G also offer competitive specs like powerful cameras, larger Battery capacity and fast charging support.
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