Antom Unveils Global Payment Trends at INCLUSION· Conference on the Bund 2024

Digital payments have become the preferred payment method among shoppers in Southeast Asia when they purchase on global online platforms, Antom revealed today at the 2024 INCLUSION· Conference on the Bund, a global summit for technology and financial industry, in Shanghai.

Digital payments have become the preferred payment method among shoppers in Southeast Asia when they purchase on global online platforms, Antom revealed today at the 2024 INCLUSION Conference on the Bund, a global summit for the technology and financial industry, in Shanghai.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240906284605/en/

Antom shared insights on global payment trends at the INCLUSION Conference, highlighting how payment innovations are helping merchants establish and grow in global markets. (From right to left: Jerry Li, Director of Global Strategic Partnerships, Antom, Ant International; Barbara Yu, Head of Product, Antom, Ant International; Eva Zhao, Marketing Director, POP MART International; Hang Wen, CTO, Xide International; and William Yang, Head of Growth, Antom, Ant International) (Photo: Business Wire)

From the perspective of payment preferences, local real-time methods such as DANA (Indonesia), Touch 'n Go eWallet (Malaysia), and TrueMoney (Thailand) dominate the SEA region, with Buy Now Pay Later (BNPL) also on the rise. In Europe and the Americas, card payments remain mainstream, though mobile payments are also growing rapidly, and BNPL and instalment plans are gaining popularity among the young population, according to Antom, a leading merchant payment and digitization services provider under Ant International.

By leveraging AI technology and a wide-reaching network of payment channel partnerships, Antom has established local acquiring capabilities in over 40 countries globally, enabling businesses to integrate hundreds of payment methods and supports transactions in over 100 currencies. The company offers merchants tailored online and offline payment services, as well as digitization and digital marketing solutions, to support their global growth.

Chinese merchants going global are one of the most important customer bases that Antom serves. According to Antom, sectors such as e-commerce, online travel agents (OTAs), and transportation saw particularly strong growth in transaction volume, driven by the rapid development of standalone e-commerce websites and the robust recovery of the global travel market.

Southeast Asia is one of the most popular markets for Chinese businesses, with Malaysia, Indonesia, and Thailand being key markets. The region’s strategic location, booming digital economy, large young consumer base, and high mobile payment penetration rate are attracting an increasing number of Chinese enterprises.

“Chinese companies are entering a new phase of global expansion, placing greater emphasis on product innovation, localized operations, and brand building. Payments are a critical component in connecting merchants and consumers,” said Barbara Yu, Head of Product at Antom. “Take Southeast Asia as an example. In addition to offering a one-stop local acquiring solution across six countries in the region for merchants, Antom leverages its technology and extensive payment channel coverage to optimize every step of the transaction process, improving conversion rates and payment success rates, and maximizing the return on these companies’ marketing investments.”

Antom’s EasySafePay feature allows users to complete the entire payment process within the merchant’s App, enhancing the payment success rate and building consumer trust through a seamless payment experience. Antom Payment Orchestration, an all-in-one payment management Software as a Service (SaaS) platform, enables businesses to quickly connect with hundreds of payment methods globally, providing centralized, intelligent management of multiple payment channels, saving merchants roughly two-thirds of the time and technical resources. Additionally, Antom Co-pilot, an Artificial Intelligence (AI) assistant powered by Large Language Model (LLM), offers customized payment solutions and technical integration recommendations for merchants.

“Antom integrated multiple payment channels for us, reducing costs and allowing us to focus more on product development and operations. With Antom's support, we also improved channel management and enhanced payment stability,” said Hang Wen, CTO of Xide International, a global fashion brand expanding rapidly in the European and American markets.

유럽과 북미 지역의 20~30대를 위한 의류 개발에 주력하고 있다고 밝혔습니다. 고객 확보를 위해 Instagram 및 라이브 스트리밍 플랫폼을 목표로 삼아 시장 동향에 발맞추고 있습니다. 또한 브랜드는 각 시장의 소비자 습관에 맞게 현지화, 제품 조정, 웹사이트 디자인, 결제 방법을 우선시합니다.

Antom의 성장 책임자인 William Yang은 Antom의 디지털 서비스와 성장 도구를 소개하면서 기업이 여러 디지털 지갑이나 앱에서 온라인 상점을 빠르게 설정할 수 있는 방법을 강조했습니다. 또한 회사는 사용자 성장을 촉진하고 결제 전환율을 향상시키는 디지털 마케팅 솔루션을 제공합니다. 개인 정보 보호 기술과 결제 앱과의 파트너십을 통해 맞춤형 프로모션을 통해 타겟 고객 참여를 가능하게 합니다.

"디지털 결제 혁신은 우리의 국제 마케팅 전략에 영감을 주었습니다. Antom은 우리가 타겟 캠페인을 구현하여 사용자를 더욱 효과적으로 유치하고 고객 경험을 향상시키는 데 도움을 주었습니다."라고 POP MART의 마케팅 이사 Shuai Zhao는 말했습니다. "우리는 Antom이 올인원 방식을 기대합니다.

를 위한 하나의 디지털 마케팅 솔루션

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