StepN Go and Adidas Genesis Sneakers Collection Combines Fitness and Digital Fashion in Web3 Space

The latest collection of non-fungible token sneakers (NFT) called Genesis, the result of a collaboration between StepN Go and Adidas has just been launched.

The latest collection of non-fungible token (NFT) sneakers, Genesis, from StepN Go and Adidas, has just been launched. This launch is the second stage of their partnership after a massive success in April 2024. The collection combines elements of fitness and digital fashion, and offers new innovations that are sure to excite fans in the Web3 space.

The Genesis Sneakers collection aims to further integrate the elements of fitness and digital fashion in Web3. Fans can participate in the draw to obtain one of the 1,000 sneakers, each priced at 10,000 GMT, the native StepN Go token. Those who are not successful in the draw will receive a refund. In a statement on social media, StepN Go highlights that this collaboration brings new innovations by presenting four unique design sneakers that will captivate users.

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StepN Go has been gaining attention with its innovative features since launching the public beta version in September 2024. One of its key features, Haus, enables users to lend their sneakers to friends, sharing the earnings while motivating each other to stay active. The Fitness Level feature also provides additional rewards based on consistent activity, making every step an opportunity to earn more. To support this new feature, StepN Go introduced a new token, Go Game Token (GGT), which can be earned by walking, jogging, and running while wearing the digital sneakers.

The popularity of NFTs is not limited to StepN Go and Adidas. Several German companies, such as Lufthansa and Hugo Boss, are also venturing into this technology. Lufthansa, for instance, has launched an NFT loyalty program through the Uptrip app, allowing passengers to convert their travel experiences into NFTs to earn rewards. Meanwhile, Hugo Boss is collaborating with leading digital fashion designers to create exclusive NFT clothing items that can be worn by avatars in the virtual world. Through the HUGO BOSS XP program, members can collect and trade NFTs through their interactions, unlocking access to exclusive products and brand shows.

The collaboration between StepN Go and Adidas demonstrates how blockchain and NFT technology are transforming the way we engage with fashion and fitness. With more companies exploring these innovations, the future of digital fashion and healthy living looks even brighter.

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