Millennials Are Increasingly Focusing Their Investments on Cryptocurrencies, New Study Finds

The research, which examined the investment behavior of 2,200 investors, shows that this group is strongly focused on crypto assets as a future investment goal.

Millennials are increasingly focusing their investments on cryptocurrencies, a new study by investment bank Charles Schwab has found.

The research, which examined the investment behavior of 2,200 investors, showed that this group is strongly oriented towards crypto assets as a future investment goal.

When asked where they would like to invest their money in the coming year, a remarkable 62% of millennials indicated a preference for cryptocurrencies. US equities and fixed income products followed in second and third place, respectively.

This preference among millennials is expected to have a significant impact on the crypto market, especially considering the upcoming wealth transfer of approximately $84 trillion from older to younger generations.

According to data from Bank of America, crypto analyst Noelle Acheson anticipates that around $20 trillion will flow into cryptocurrencies over the next ten years. Of this, about half would go to Bitcoin, while the rest would be invested in DeFi, memecoins and other crypto projects.

Another key highlight from the study is the growing interest of large asset managers in spot Bitcoin ETFs. For instance, BlackRock, led by CEO Larry Fink, launched a Bitcoin ETF in January that is now the market leader with an investment of $22 billion.

This is particularly striking considering that Fink was critical of Bitcoin in 2017, calling it a “tool for money laundering.” However, he recently highlighted that “Bitcoin” is one of the most searched terms on BlackRock’s website.

Fidelity, with an investment of more than $10 billion in its Bitcoin ETF, is also actively pursuing blockchain education for young people through TikTok and X (formerly Twitter).

The 69-year-old asset manager VanEck demonstrates its commitment to the new generation by using a PudgyPenguin NFT as a profile photo on X.

While cryptocurrencies are especially popular among millennials, Charles Schwab’s research also showed that older generations are displaying an interest in these assets.

Nearly half of investors surveyed, including Generation X and Baby Boomers, are considering investing in crypto ETFs in the coming year.

“It’s quite striking,” said Eric Balchunas, senior ETF analyst at Bloomberg, regarding the growing intergenerational interest in the crypto market.

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