Worldcoin Rebrands as 'World,' Launches Layer 2 Blockchain and New Orb Devices to Reach 1 Billion Users

Worldcoin, co-founded by Sam Altman and Alex Blania, has rebranded as ‘World’ and announced ambitious plans to reach 1 billion users.

Worldcoin, a venture co-founded by Sam Altman and Alex Blania, has undergone a major rebranding, now operating under the name ‘World’. The company has also announced ambitious plans to reach 1 billion users. During a keynote on October 17, the co-founders revealed several key initiatives, including the launch of World Chain, an Ethereum Layer 2 blockchain, and new biometric Orb devices for identity verification. These strategic moves are expected to have a significant impact on the WLD token price.

World Chain, a Layer 2 blockchain, has been launched by the company to support millions of users and enable decentralized identity verification. At the time of launch, the project had 15 million users worldwide, making it one of the largest human verification blockchains. The platform has 7 million users verified via Orb technology, and the goal is to reach 1 billion verified users.

In addition to launching the blockchain, World has also upgraded its biometric Orb devices. The latest version of the device scans users’ iris to verify their identity. This will increase production capacity by 3 times, allowing expansion into cities like Buenos Aires and Mexico City. The devices will also be placed in public areas, such as cafes, to improve accessibility. Orb devices will be available for on-demand delivery by spring 2025.

Growth and Decentralization as Core FocusesAlex Blania, CEO of Tools for Humanity, highlighted that scalability and decentralization are now its primary focus. Blania announced that World aims to expand rapidly, targeting a broader user base and noted that the new direction aligns with World’s mission to build a decentralized network. The project intends to simplify identity verification while making the process accessible globally.

Furthermore, the World App has been updated to version 3.0, allowing users to manage their World ID credentials and explore services like World Pay and World Chat. While World Pay enables decentralized payments, World Chat provides a secure messaging platform. The app also introduced interactive games to engage users and increase participation.

Strong Market Performance for WLD TokenWorldcoin (WLD), the network’s token, has seen a surge in price and trading volume. At the time of writing, WLD is priced at $2.49, with a 12.23% increase over 24 hours. Its market cap currently stands at $1.37 billion, with a trading volume of $414.5 million. The circulating supply has reached 549 million WLD tokens, signaling growth in market interest.

Also Read: Worldcoin Becomes “World,” Aims to Build “Super App for Humans”

The WLD derivatives are experiencing a strong rally, with a trading volume of $1.59 billion and $286 million in open interest. Bullish sentiment dominates, with long/short ratios exceeding 1.7 across major exchanges like Binance and OKX. However, volatility is high, with $2.43 million in liquidations over 24 hours. Several exchanges, including Binance, OKX, Bybit, and Bitfinex, saw a rapid increase in trading activity, contributing to the growth of WLD’s derivatives market.

The information presented in this article is for informational and educational purposes only. It does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Before taking any action related to the company, readers are advised to exercise caution.

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