The rise in the popularity of memecoins has definitely been fueled by community engagement, celebrity endorsements, and retail investor excitement.
The popularity of memecoins has surged rapidly, fueled by community engagement, celebrity endorsements, and retail investor enthusiasm. These digital currencies, which began as niche internet jokes, have now become some of the most widely held assets in the crypto ecosystem.
Currencies like $DOGE, which emerged in 2013, have already hit massive market caps, turning into multi-billion-dollar assets. Other memecoins, including Shiba Inu (SHIB), Pepe (PEPE), Floki (FLOKI), and Bonk (BONK), are also experiencing a remarkable surge in popularity.
According to CoinMarketCap, the total market capitalization of memecoins now stands at over $50 billion, compared to the total crypto market cap of over $2.21 trillion. However, despite the enthusiasm, many memecoin projects are also disappearing just as quickly as they gain popularity.
Testimonies from the industry reveal that several projects rely solely on hype and social media buzz without having any real utility or fundamental value. Reports indicate that, on average, over 2,000 memecoins vanish monthly.
In fact, it is reported that two-thirds of all memecoins ever created have already vanished. A report from Chainalysis also shows that over half of all memecoins are deemed malicious, and one-third of investors have reported losses due to scam tokens.
A crypto expert on the X platform highlights that the memecoin trend is only expanding, and this discussion has attracted the attention of Anatoly Yakovenko, co-founder of Solana. He pointed out that the previous cycle was “90% meme and 10% product.”
Yakovenko further emphasized that this cycle drove other cycles like DeFi Summer and noted that now every new product has to succeed purely based on value.
A report highlights that nearly all memecoins crumbled after Q1 2024, as many were built purely on community hype without any true product or inherent value. It has also been reported that a staggering 97% of memecoins will have failed by the end of 2024, with many of these tokens surviving for just about one year.
To truly spot the next 100x memecoin, it is essential to understand what separates successful projects from fleeting ones. Marketing plays a pivotal role in determining whether a memecoin succeeds or fails.
According to Alvin Kan, COO of Bitget Wallet, “pump-and-dump” memecoins often engage in viral marketing campaigns that are flashy. However, these tactics might involve low-quality media coverage or bot-driven social media activity, which can lead to a temporary spike in interest followed by a rapid decline.
In contrast, successful memecoins build long-lasting engagement by fostering genuine community participation and leveraging organic marketing strategies that resonate with their target audience.
“If you look at the top-performing tokens of this year, such as BONK, FLOKI, or SHIB, they all have an extensive ecosystem that creates a broader utility for the token,” adds Kan.
“Developers who value long-term success ensure their meme coins have a strong distribution layout and they engage in discussions with key opinion leaders, host AMA sessions with the developers, and promote the project through partnerships and collaborations.”
In addition to utility, successful meme coins often have tokenomics that prioritize long-term value. Coins that are designed with mechanisms to prevent inflation, reward early holders, and maintain a healthy supply-demand balance are better positioned for sustainable growth.
However, one of the biggest risks in the memecoin market is the prevalence of scams and rug pulls. Alarming statistics reveal that about 55.24% of memecoins are classified as malicious.
This high prevalence of fraudulent projects emphasizes the need for diligent research. Investors need to be cautious and vet projects thoroughly before investing to avoid falling victim to these scams.
Despite the volatile market, traders and early investors have turned into millionaires almost overnight. This surge in some of the valuable memecoins is largely driven by memecoin launchpads that help these tokens with their first big push into the market.
Particularly, launchpads like FOMO.fund help these memecoins reach the masses. With Bitcoin hitting the mark of $68K at press time, it seems that a new bull market might be just on the horizon, and it’s time to find the next 100x memecoin with insider tips from some of the top memecoin launchpads.
FOMO.fund is one such launchpad that carries out due diligence and lists non-scammy projects. Built on the TON blockchain, FOMO is a gamified memecoin marketplace, which blends tap-to-earn clicker games with the ease of one-click token deployment.
The platform understands that users prefer easy, no-fuss access to token earnings. By simplifying the process and providing clear market signals, FOMO.fund gives investors an edge.
As the memecoin trend continues to evolve, the key
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