1inch and Bruce Lee Family Company Partner to Promote DeFi Adoption

The collaboration promotes DeFi adoption through the “Take crypto seriousLee” campaign, drawing inspiration from Bruce Lee's philosophy.

Decentralized finance (DeFi) platform 1inch has partnered with the Bruce Lee Family Company for a new campaign that aims to promote DeFi adoption. The collaboration will see the creation of ads, videos, and other content that links Bruce Lee’s philosophy of efficiency with the benefits of DeFi technology.

The campaign, titled “Take crypto seriousLee,” will be centered around making crypto and DeFi more understandable and trustworthy. The goal is to shift the perception of crypto away from being a risky investment and instead highlight its efficiency and usefulness, which 1inch compares to Bruce Lee’s focus on precision.

“We chose the name 1inch in 2019 at a hackathon, inspired by Bruce Lee’s ‘one-inch punch,'” said Sergej Kunz, co-founder of 1inch, in a statement shared with nft now. “This partnership is a tribute to Bruce Lee’s legacy and a step towards getting more people involved in DeFi.”

Kunz added that this collaboration is just the beginning, and there will be more projects involving the Bruce Lee brand in the future.

“One of our key goals with this partnership is to change the way people think about crypto,” he said. “We want to show that DeFi can be a reliable and efficient part of the financial system of the future.”

The partnership stems from the 1inch team’s decision to name themselves after Bruce Lee’s famous “one-inch punch” at a hackathon in 2019. The move symbolizes how a small, precise action can create powerful results—much like the impact 1inch hopes to have in the crypto world.

Bruce Lee’s daughter, Shannon Lee, runs the Bruce Lee Family Company, which preserves her father’s philosophy and legacy. This campaign will extend Bruce Lee’s influence into the crypto space, combining the wisdom of the past with modern financial tools like DeFi.

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