Tensor Launches Vector.fun, a SocialFi Experience Combining Meme Coin Trading with Social Engagement

With the ongoing surge in interest in meme coins, a leading Solana NFT marketplace, Tensor, is launching Vector.fun.

Solana NFT marketplace Tensor is launching a new project called Vector.fun, which combines trading with social engagement in one mobile app.

The project is designed to make meme coin trading more accessible to mainstream users. Tensor co-founder Ilja Moisejeves described it on X as a “new way to trade” and “internet finance in every pocket.”

The app will allow users to share their trades and engage with each other in the community.

According to Moisejeves, the project aims to be the “#1 app in the app store in 2025.” Those who sign up for the waitlist will be granted access in the coming weeks.

Tensor co-founder Richard Wu said on X that the idea for the project arose from a need for a solution to NFT fatigue. The project has been in development for the past eight months.

Earlier this year, Tensor launched the NFT collection TensorCard. Those who hold the NFT can confirm ownership on Discord to gain early access to Vector.fun.

Tensor emerged as a strong player in the Solana NFT space in 2023, but it remains to be seen whether the trading terminal will achieve the same success in the highly competitive atmosphere.

The launch of Vector.fun comes amid a booming trend in meme coin trading, largely thanks to Pump.fun, a platform that enables users to create tokens easily and cheaply on Solana.

Some tokens, like Peanut the Squirrel (PNUT) and Goatseus Maximum (GOAT), have even reached impressive market caps, bringing substantial gains to early investors.

However, most meme coins experience quick deaths, and the same has been true for SocialFi.

SocialFi platforms like Farcaster, Lens, and Friend.Tech began seeing a steep decline in user activity in late 2024. Despite acquiring $150 million in funding earlier this year, Farcaster experienced a significant drop in daily active users (DAUs), decreasing from 67,000 in July to 34,000 in October.

Friend.Tech also encountered difficulties, with developers renouncing control of its smart contract. As a result, the project can no longer generate revenue or make changes.

The struggles of these platforms to maintain user interest in SocialFi, despite early excitement and large investments, are evident.

However, the recent meme coin craze serves as an ideal launchpad for Vector.fun to test the arena for SocialFi readiness in the community.

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