How Can I Reliably Track User Departure from a Web Page, Even with Browser Closure?

JavaScript, Browsers, and Window Closing: Tracking User Departure

Tracking user departure is essential for capturing data and performing actions before a user leaves a page. While monitoring navigation events is relatively straightforward, detecting window closure or URL changes without user interaction poses a challenge.

Capture Window Closure Event

The Beacon API, available in modern browsers, provides a solution. Beacon requests are designed to execute even when a user abruptly leaves a page, ensuring critical actions can still be carried out.

To utilize the Beacon API, use the following code snippet:

var url = "https://example.com/foo";
var data = "bar";

navigator.sendBeacon(url, data);

Alternatives for Older Browsers

If supporting older browsers is necessary, the visibilitychange event offers a fallback. Transitioning from "passive" to "hidden" in this event signifies the impending departure of the user. Here's an example:

document.addEventListener('visibilitychange', function() {
  if (document.visibilityState === "hidden") {
    // Perform desired actions (e.g., send beacon request)
  }
});

Reliability and Adblockers

Visibilitychange has become a reliable indicator of user exit in modern browsers. However, adblockers may interfere with beacon requests, especially if cross-origin or originating from known tracking domains.

Cross-Site Considerations

Beacon requests are POST requests that respect CORS restrictions. When making cross-site requests, ensure they meet the necessary requirements to avoid blocking by the browser.

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