The journey from manually creating OpenGraph images to implementing an automated API-driven system represents a critical evolution for growing web applications. Today, I'll share how I transformed this process at gleam.so, moving from individual Figma designs to an automated system handling thousands of images.
Initially, like many developers, I created OG images manually:
// Early implementation const getOGImage = (postId: string) => { return `/images/og/${postId}.png`; // Manually created in Figma };
This process typically involved:
Average time per image: 15-20 minutes.
The first automation step involved creating reusable templates:
interface OGTemplate { layout: string; styles: { title: TextStyle; description?: TextStyle; background: BackgroundStyle; }; dimensions: { width: number; height: number; }; } const generateFromTemplate = async ( template: OGTemplate, content: Content ): Promise<Buffer> => { const svg = renderTemplate(template, content); return convertToImage(svg); };
This reduced creation time to 5 minutes per image but still required manual intervention.
The next evolution introduced a proper API:
// api/og/route.ts import { ImageResponse } from '@vercel/og'; import { getTemplate } from '@/lib/templates'; export const config = { runtime: 'edge', }; export async function GET(request: Request) { try { const { searchParams } = new URL(request.url); const template = getTemplate(searchParams.get('template') || 'default'); const content = { title: searchParams.get('title'), description: searchParams.get('description'), }; const imageResponse = new ImageResponse( renderTemplate(template, content), { width: 1200, height: 630, } ); return imageResponse; } catch (error) { console.error('OG Generation failed:', error); return new Response('Failed to generate image', { status: 500 }); } }
Performance optimization required multiple caching layers:
class OGCache { private readonly memory = new Map<string, Buffer>(); private readonly redis: Redis; private readonly cdn: CDNStorage; async getImage(key: string): Promise<Buffer | null> { // Memory cache if (this.memory.has(key)) { return this.memory.get(key); } // Redis cache const redisResult = await this.redis.get(key); if (redisResult) { this.memory.set(key, redisResult); return redisResult; } // CDN cache const cdnResult = await this.cdn.get(key); if (cdnResult) { await this.warmCache(key, cdnResult); return cdnResult; } return null; } }
Handling increased load required careful resource management:
class ResourceManager { private readonly queue: Queue; private readonly maxConcurrent = 50; private activeJobs = 0; async processRequest(params: GenerationParams): Promise<Buffer> { if (this.activeJobs >= this.maxConcurrent) { return this.queue.add(params); } this.activeJobs++; try { return await this.generateImage(params); } finally { this.activeJobs--; } } }
Here's how it all comes together in a Next.js application:
// components/OGImage.tsx export function OGImage({ title, description, template = 'default' }) { const ogUrl = useMemo(() => { const params = new URLSearchParams({ title, description, template, }); return `/api/og?${params.toString()}`; }, [title, description, template]); return ( <Head> <meta property="og:image" content={ogUrl} /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> </Head> ); }
The automated system achieved significant improvements:
Through this automation journey, several crucial insights emerged:
Image Generation Strategy
Resource Management
Error Handling
The future of OG image automation lies in:
While building a custom solution offers valuable learning experiences, it requires significant development and maintenance effort. That's why I built gleam.so, which provides this entire automation stack as a service.
Now you can:
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Have you automated your OG image generation? What challenges did you face? Share your experiences in the comments!
Part of the Making OpenGraph Work series. Follow for more web development insights!
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