Flippa platform: the best choice for buying and selling online businesses
This article will explore in-depth the comparison between buying and selling online businesses through the Flippa platform and trading through brokers. Digital assets are becoming the next important commodity, and both individuals and companies use buying and selling their assets as investment means, expanding their scale through transactions and investing continuously to achieve growth. The ability to buy and sell these goods easily has become a battlefield for many companies to compete for. Just like real estate, cryptocurrencies, stocks, bonds and even precious metals, digital assets need to be traded on the free market. When finding the right opportunity, reaching the largest group of buyers, speeding up sales and price optimization, it is crucial to decide whether to choose an online business marketplace like Flippa.com or a website broker.
Now, a new group is entering the digital economy. Traditional industries have been disrupted, and job opportunities that existed a few months ago are no longer feasible. As a result of these rapid changes, a large group of people will find themselves in ownership, operate digital assets, and acquire value from the main online world. Every generation realizes this opportunity: You can supplement your income without leaving home, or completely replace traditional sources of income. So, what happens when millions of digital assets are put into operation? They become tradable. Like traditional real estate, there is a ready-made buyer market for the best assets, and there are constant owners looking to transfer their assets as they increase their investment. Although they are different, independently operated businesses, Flippa was born on the SitePoint forum and shared with the same founders.
Platforms to drive the new economy
Before we dive into the platforms that can be used to trade digital assets, we should consider the platforms that lead the creation of this new economy. The myriad of tradable websites and other digital assets that drive this growing economy are shocking, and the data behind the platforms that drive this new asset class is equally fascinating. Whether we are talking about a "traditional" e-commerce website that focuses on selling branded products stored in local warehouses, or a modern sales store that basically acts as a middleman between manufacturers and customers, or a website based on entertainment and information, through advertising or Affiliate marketing programs generate revenue, and there are platforms that absolutely dominate the field, and they are doing it in a historic way. Let's take a look at the four largest platforms in Flippa market and digital brokerage companies that are leading the way for digital asset traders.
Amazon
Long live, king! The former e-book seller was not only the world's largest online retailer, but also dominates the booming digital asset economy. Did you know that half of Amazon's sales come from third-party sellers? This is true. In fact, more products are sold by third-party suppliers through Amazon's retail websites than Amazon itself. Next time you purchase items through this giant, please note whether the items are sold and/or shipped by Amazon or others. Today, it is almost impossible to survive as a consumer product brand without its existence on Amazon. And, once in, it’s all about competing with optimized listings and well-targeted ads to take the first place in the specific segment you’re in. What many forward-thinking entrepreneurs discover through the Amazon platform is their "fulfilment by Amazon (FBA)" system, which basically runs as a worry-free logistics integration. Today, there are over 2 million FBA sites online, with 3500 sellers joining the ecosystem every day. These businesses have found a way to move their products through Amazon’s system by providing merchandise and marketing, but allow Amazon to handle all fulfillment and customer service. In fact, these businesses have achieved such great success that it is estimated that the average turnover per FBA store is $115,000 per year.
Shopify
Shopify has earned itself a very reputable reputation over the past decade and has now become the preferred answer for any business or individual who wants to easily build an independent e-commerce business. It currently has over 500,000 active sites, with an average revenue of $50,000 per year for each business. The added benefit many users find when building a successful digital business with Shopify is the ability to easily integrate with multiple agency service providers, such as Oberlo. These plugins allow users to select items from overseas manufacturers and warehousers who can sell them on their website without having to deal with the hassle or upfront expenses associated with purchasing, storing and shipping inventory from their own locations.
Google AdSense
Not all digital businesses sell products. Many, perhaps most, are creating content, whether it’s information or entertainment, and supplementing it with advertising to generate revenue. Google's AdSense platform makes it easy for even the most amateur digital asset holders to monetize their websites. Contrary to traditional newspapers or TV stations that may be looking for various companies to sponsor their shows, AdSense simply plugs into your website using a smart API integration and serves the right ads on your website without any negotiation. Currently, over 11.1 million websites have integrated the AdSense platform, each generating an average of $3,500 in revenue per year. Overall, AdSense has an annual revenue value of $7 billion. No wonder so many entrepreneurial people are looking to trade these goods.
WordPress
WordPress provided 35% of the momentum to the Internet in 2020, and is one of the largest, if not the largest, monetized, tradable digital asset custodians in the world. WordPress is used in all kinds of businesses, from e-commerce companies to brick-and-mortar stores that require digital presence, truly serving the entire community. Bloggers certainly have a strong affinity for WordPress because of its ease of use, SEO utility, and thousands of useful plugins. Of these bloggers, 65% have products or services for sale and 66% make money from their content. Professional bloggers reportedly earn an average of $185,000 per blog per year, while amateurs earn an average of $16,000 per year. Many digital entrepreneurs use WordPress as a host for their e-commerce business, with 28% using WordPress’s own WooCommerce platform, which has similar integrations to Shopify in building agency businesses or managing warehouse inventory for online sales. All in all, there is a lot of information just to let you know that digital entrepreneurship is a big business and there is no sign of slowing down! If you already own and manage a content website or e-commerce business, or if you want to enter the industry by acquiring an already successful online business, the question remains: What is the best way to do it? Fundamentally, the best option for almost all online businesses, websites, and investors is Flippa.com.
The difference between Flippa and broker
The easiest way to understand the difference between Flippa and a broker is to make an analogy. Let's assume that you are not a digital asset, but you are buying and selling a work of art.
As an art buyer, you want to see as many artworks as possible. You want to see paintings, sketches, sculptures, and maybe some modern art concepts you never even thought of. Apart from that, you also want to be able to talk to the artist himself. You want to have the opportunity to ask them about their work, what it means, why and how it was created. Then, you want the opportunity to negotiate with the artist a price that suits your budget. Essentially, as a buyer, you want the best choice, a good experience and a fair price. As a seller, you want to showcase your artwork on the most watched stage. You know you may only sell a few pieces of art every year, or just sell one every few years, so you want to find the best opportunity for a buyer who is excited about the work you create. More importantly, you realize that your art is unique, so you want the opportunity to explain to potential buyers why your art is worth the price. Of course, you also want to make as much money as you can through sales. Essentially, as a seller, you want to have the largest potential buyer base, a simple communication process, and you want to be able to earn as much money as you can. If these are what you ask as a buyer and seller of digital assets, then Flippa is undoubtedly the winner compared to brokers. As a peer-to-peer market, Flippa offers the most asset choices, the most people looking for the purchase of assets, the smoothest communication experience, and the ability to negotiate the best price on both parties to the transaction. Don't get us wrong. Agents can be great, too. Let us once again parallelize art as a digital asset. In this case, the agent will usually have a very beautiful but small collection. Many of their works are of great value, but the process of selling them is more closed. They work with narrow range of creators and a small group of potential buyers looking for something specific. Additionally, brokers will take over the sales process as intermediaries to take on the burden of communication and negotiation, which is of course a benefit for some, but this separates the seller from the buyer and removes the excitement of potential sales. Selling on Flippa is like selling in a popular gallery in the heart of a big city. People come in and out, looking for a variety of deals, from affordable to expensive, from painting to sculpture, and often want to act quickly after finding something they like. Replace paintings, sculptures, and sketches that artists may sell with e-commerce businesses, content websites, and SaaS products that digital entrepreneurs may sell and you will understand the difference between Flippa and digital asset brokers. While brokers usually have excellent assets, this is a relatively small collection of potential buyers, and obstacles must be overcome during the acquisition process. On the other hand, companies like Flippa have a wide product portfolio, a large user base and a platform that is very easy to join and browse without any help. Among our reasons for choosing Flippa, more importantly, Flippa actually works with brokers, and if that’s the process you like, you can do so. Flippa’s network of brokers combines the best of both worlds.If you are not familiar with digital asset trading, or you just don’t have the time or energy to complete your sales by yourself, choosing to work with one of Flippa’s recognized brokers will provide you with this hands-on service, but also give you the advantage of the size of the Flippa community .
Who is suitable for fast selling?
This is a problem we want to solve because it is very important to many people. Many digital asset traders want to sell one asset to free up funds to invest in another, and in many cases time is crucial. Of course, long sales may not matter for some, but for others, listing assets and waiting nine months to complete the sale may not be easy. We checked Empire Flippers to see what they think about sales speed. They are a well-known brokerage firm based in Southeast Asia with a large number of assets in their network and they seem to be a reliable source of information about brokers. They said: >While lower-priced sites tend to sell out quickly, this is not always the case, it depends on each individual list. For example, we sold more than $300,000 worth of websites in less than a month, and it took several months to sell websites worth $50,000 to $100,000. We usually take at least 6 months to list and sell your website, but after reviewing/reviewing your website for sale, we can provide you with a better estimate.
Similarly, the size of Flippa’s buyer base still seems to be prominent when considering sales speed. Since the Flippa market is more transparent, we are able to mine some actual lists ourselves. We checked out CrochetKim.com. This is a content website listed on Flippa on October 3, 2019 and sold on October 8, 2019 just a week later. Of course, no one expected every website listed on Flippa to sell so quickly, but there seemed to be many examples of this. We found a current list of a website called PersonalityMax.com that sold for $254,000 in less than 30 days. Its net profit is 5.8 times. Similarly, Joyful Messes appears to have sold for $43,000 in just five days in December 2019. We can keep talking, but you get it. Assets tend to be sold quickly on Flippa. Another thing to note is not just the speed of the final sale, but also the amount of activity the list on Flippa achieves in a very short time. While we don’t have this information about any popular brokers, it’s easy to see the views and viewers on the list on Flippa, and it’s hard not to notice. At the time of writing, it is still a live auction, with the current highest bid for the AI marketing platform listed on Flippa at $250,000 and has been viewed by more than 20,000 views and over 900 people. These numbers are amazing. So while Flippa may have more websites and therefore more competitive, high-quality digital assets seem to be able to move very, very quickly, attracting considerable attention in the process. Winner: Flippa
Fraud Issue
When it comes to online scams, no website is immune, so it is a very important factor when comparing Flippa to other online brokers and an important factor in digital asset trading. Flippa has been around for over a decade, and of course there are some historical articles published online about suspicious deals on Flippa. However, these articles seem to be like this—historical. Flippa has undergone considerable transformation over the past year, with both its leadership team and platform changing. It looks like Flippa has not had a fraud case in at least the previous nine months after completing its overhaul, with the aim of clearing its market and removing any fraudulent listings or users. Of course, there are cases that have noticed fraud and there is a possibility of fraud, but Flippa seems to have been able to resolve these issues successfully and now attaches great importance to any allegations of fraud or fraud. They have formed a marketing integrity team, and in addition, they seem to be banning illegal users very quickly. It must be a pretty daunting task for such a large market and for users from all over the world, but it seems to have achieved results. While brokers may have outperformed Flippa five years ago when it comes to fraud, we are not quite sure now. Flippa now mandates all sellers to conduct bank-grade KYC (know your customer checks), and all successful sales over $5,000 are independently reviewed before funds or asset exchanges are allowed. Finally, Flippa has integrated with Escrow.com and other payment services over the past year to provide additional security during the transaction process, which greatly cleans up the fulfillment process and enables users to feel safe during the transaction process, no matter how large it is. . In addition to security in the payment process, Flippa offers verified Google Analytics directly on each list and recently integrates with SEMrush to provide independent analysis of a range of metrics, even allowing users to just $10 Purchase reports of over 150 data points. good. Winner: Draw
Comparison of price of Flippa with other platforms
In short, Flippa is cheaper. Both listing fees and commissions are low, and Flippa has obvious advantages in price compared to brokers. Both Flippa and Empire Flippers are transparent about their pricing structures, so we get information directly from their website and post it below. This is a simple comparison because the numbers don't lie. Empire Flippers’ listing fee: $297 for the first time, $97 for the subsequent listing. Flippa’s listing fee: $49.
Below USD 1,000,000: 15% $1,000,000 – $2,000,000: 12% $2,000,000 – $5,000,000: 8% $5,000,000 – $10,000,000: 5% Over USD 10,000,000: 2%
Under $50,000: 10% $50,001 – $100,000: 7.5% Over USD 100,000: 5% List of broker management: 15%
You can view these tables as pictures.
Based on these numbers, Flippa is a cheaper option for any business that costs less than $10 million, and unfortunately for most of us, that's exactly where we are. If you own a business worth over $10 million, congratulations, you should definitely choose Empire Flippers. For the rest of us, the value lies in Flippa. Let's see how the fees will vary if you're selling several different ranges of sites on any of these platforms.
$25,000 assets Flippa: $49 listing fee, 10% commission = You need to pay $2,549 (winner) Empire Flippers: $297 listing fee, 15% commission = You need to pay $4,047 fee
$250,000 assets Flippa: $49 listing fee, 5% commission = You need to pay $12,549 (winner) Empire Flippers: $297 listing fee, 15% commission = You need to pay $37,797 fee
$2,500,000 assets Flippa: $49 listing fee, 5% commission = You need to pay $125,049 (winner) Empire Flippers: $297 listing fee, 8% commission = You need to pay $200,297 fee
These numbers vary greatly. Flippa even proves itself the best value market for selling online assets by providing a guarantee of price matching. We are not sure if any brokers can beat Flippa on price, but if they can, Flippa promises to reduce that success fee by another 1%. Very cool. Winner: Flippa
Comparison between Flippa and agent: The winner is Flippa
We explore the evolving digital asset market and examine and compare Flippa’s user base with competitor brokers, sales speed, any fraud issues, and the overall cost of buying and selling online businesses. We conclude that Flippa seems to beat its competitors in every aspect besides fraud, and they are comparable in terms of fraud. The community of buyers and sellers is stronger, with amazing sales speeds when the ideal asset is listed, fraud has basically been cleared from their website through a series of radical improvements, and all in all, Flippa takes less money from your pocket . Digital assets are here. Now is the time to start building, buying and selling. Our advice is: Choose Flippa.
FAQs about selling your website on Flippa (FAQ)
Flippa stands out as a leading online business trading market, including websites, applications and domain names. It provides a user-friendly interface, a large number of potential buyers and a transparent bidding process. Unlike other platforms, Flippa provides a comprehensive valuation based on the performance of your website, which helps set realistic selling prices. Additionally, Flippa offers promotional tools to increase visibility of your list, thereby increasing the chances of successful sales.
Selling on Flippa involves several simple steps. First, you need to create a list for your website that provides all the necessary details such as website performance, revenue, and traffic. Once your list goes live, potential buyers can subscribe. You can then view bids and select the most suitable buyer. Once the sale is completed, Flippa provides a secure transaction process to ensure a smooth transfer of the website.
Flippa uses custodial services, a secure financial arrangement in which third parties hold and regulate the funds required by both parties involved in the transaction. This ensures that the transaction is completely secure and that both buyers and sellers are protected.
Flippa charges listing fees and success fees. Listing fees depend on the type of asset you are selling, and success fees are a percentage of the selling price. Be sure to consider these fees when deciding on selling prices.
To increase your sales opportunities, make sure your list is detailed and transparent. Provide all necessary information about your website performance, revenue, and traffic. Use Flippa’s promotional tools to improve visibility of your list. Also, please promptly respond to any questions from potential buyers.
Yes, you can sell websites that do not generate revenue on Flippa. The platform allows selling all types of online businesses regardless of their revenue status. However, such websites may sell for less than those that generate income.
The duration of the sales process on Flippa can vary by a number of factors, including the appeal of your list, price, and buyer interest. However, on average, it can take several weeks to several months.
Yes, you can sell multiple sites on Flippa. There is no limit to the number of lists you can have on the platform. However, each list needs to be paid separately.
After your website is sold, Flippa will provide a secure transaction process to ensure the smooth transfer of the website to the buyer. You need to provide buyers with all necessary access rights, including domain names and hosting details.
Yes, Flippa is not only a platform for selling websites, but also a platform for purchasing websites. You can browse the list to bid on the website you are interested in, and if your bid is accepted, you can get the website through a secure transaction process.
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