Which is More Important in Design: Images or Text?

The clever balance of pictures and text in modern web design

The way of obtaining information has undergone drastic changes today, and people's reading habits have also changed. Fragmented reading has become the mainstream, and visual information is easier to be absorbed quickly. The brain is inherently biased towards visual processing, and images can stimulate logic and imagination at the same time. However, images need to complement the text, which gives information accuracy and plays a core role in SEO.

The charm of visual elements:

People do not go online to read long essays. Research shows that most users only browse the title or the first few lines and decide whether to share. Therefore, even if your Facebook article is liked, it does not mean that everyone has really read the full text, and pictures often play a key role. Twitter research also confirmed that tweets containing images are more attractive because images directly touch emotional emotions and subconsciously affect users. Color, size and shape can trigger various emotions and even encourage users to participate in brand interaction, sharing or purchasing products. Images act on the left and right hemispheres of the brain at the same time, taking into account both logic and imagination, and the success of infographics is proof of it.

Impurity of text:

Although the image is vivid, the text gives information accuracy, which is incomparable to the image. In addition, text is crucial in SEO, and search engines can perfectly understand text data. Although we should not fully cater to search engines, SEO cannot be ignored. After all, the Internet is vast and without the right tags and keywords, your exquisite pictures or videos are difficult to discover.

Typeline art:

Web layout is the intersection of text and vision. Appropriate fonts improve readability and shape the tone of information transmission. In the same sentence, different fonts can express completely different emotions. Font color and size can enhance psychological and emotional impact, attract attention like images and convey necessary information.

Balance between text and vision:

Excellent web design requires a balance between text and visual content. With only pictures but lacking text, it is difficult for users to obtain effective information; while with only large paragraphs of text, it is difficult to attract users. Pictures are the main visual elements of the website, used for logos, backgrounds, sliders, etc., to attract users to read texts, interpret article information, or simply entertain. Pictures can guide users' vision and browse text information.

Big background pictures are current trends and are often used as the core organizational element of the website. Photographers, decorative design studios and travel agencies are particularly beneficial to effectively display works or destinations. Video backgrounds are becoming more and more common, attracting users' attention and adding fun.

Infographics are popular elements that combine text and images. They have evolved from boring technical charts to informative, engaging narrative tools that help users understand complex information easily.

Avoid over-design:

Remember, user experience is crucial! Never use fancy fonts for the body, as this will reduce readability and make the design appear cluttered. Use unusual fonts for elements such as titles, subtitles, etc. that attract users' attention, rather than text content.

The most important goal in design is balance! Sometimes designs may be overly focused on text and sometimes overly reliant on images. Only when the two are harmoniously unified can the design goals be achieved.

(The following is FAQ, the content is consistent with the original text, omitted here to avoid duplication)

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