The do’s and don’ts of using AI to plan your travel

Generative AI is revolutionizing travel planning, offering personalized recommendations for accommodations, dining, and attractions. AI chatbots act as smart travel assistants, but it's crucial to understand their limitations. These bots haven't personally experienced the locations they suggest; their information is derived from web data.

While AI can be incredibly helpful, use it wisely. I tested OpenAI ChatGPT and Google Gemini on local destinations, highlighting their strengths and weaknesses.

Leverage AI for Complex Queries:

AI excels at handling intricate search requests. Need kid-friendly activities under a specific budget? AI provides precise results, considering factors like opening hours, ambiance, accessibility, and menu items. However, remember that information accuracy depends on available online data. Larger, popular destinations will yield more comprehensive results. My tests showed the bots accurately identified worthwhile local spots and effectively filtered options based on criteria like price and child-friendliness. AI is invaluable for needs beyond simple "top 10" lists.

Use AI for Inspiration:

AI chatbots answer questions like a human travel agent: What's the nightlife like? What's the best time to visit? What landmarks can be seen in an afternoon? Search engines can't match this conversational approach. Follow-up questions are easily handled, allowing you to explore similar locations, check facilities, or find less touristy spots. My tests revealed the bots successfully suggested lesser-known gems. If you're unsure where to start planning, AI offers a vast, readily accessible pool of suggestions, recommending cities or beaches within a specific radius or destinations similar to past trips.

Don't Accept Everything at Face Value:

Generative AI's Large Language Models (LLMs) don't simply copy information; they create new text based on training data. This leads to occasional inaccuracies, known as "hallucinations." These inaccuracies appear in travel advice as well. When lacking information, LLMs resort to generic descriptions. Many hotels become "comfortable" and "cozy," and pubs acquire "traditional atmospheres," regardless of reality. I encountered a description of a dilapidated local pub as having a "warm, inviting atmosphere"—clearly inaccurate. While infrequent, these errors occur. I even received a picture of a local shop instead of the museum I requested. Maintain a healthy skepticism, especially regarding definitive facts or overly generic descriptions.

Always Verify Information:

Use AI as one tool among many. Supplement AI recommendations with resources like Google Maps, TripAdvisor, and direct venue contact. While these sources aren't perfect, they offer more up-to-date and firsthand information. In my local area testing, AI incorrectly reported a park's amenities. A quick Google Maps check would have prevented disappointment. Similarly, verify hotel and flight prices. AI provides guidance, not definitive answers. While AI accurately identified a local market's opening days, consistent verification is essential. Treat AI travel advice the same as any other AI-generated content: a helpful tool, but not a completely reliable source.

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