How to see which websites are sharing your data with Instagram

Instagram's new feature promises transparency about data sharing from other websites, but the reality is more complicated. While Meta claims users can see which sites share their data and control this sharing, the process is far from straightforward. This guide will walk you through the steps, highlighting the pitfalls along the way.

Instagram, along with its parent company Meta, collects data from various websites and organizations using Meta products. This includes information gathered when you interact with vendors using the Meta Pixel. The new feature aims to allow you to view this data, delete it, and prevent future sharing.

How to Access and Manage Off-Meta Activity:

This information is accessible through Instagram's Account Center.

1. Access Account Center: On the Instagram app, navigate to your profile, tap the hamburger menu (three lines), then select "Settings and privacy," followed by "Accounts Center." On the web version, click "More" in the bottom left corner, then "Settings," and finally "Accounts Center."

2. Find Your Off-Meta Activity: Within Account Center, go to "Your information and permissions," then "Your activity off Meta technologies." Here, you'll see a summary of data types collected from third parties (excluding sensitive information like health data, financials, or passwords).

3. Review Recent Activity (with limitations): Under "What you can do," select "Recent activity." This displays a list of companies sharing data. Clicking the interaction count doesn't reveal specific details. Instead, you're prompted to download your entire Instagram data archive, which still doesn't clearly itemize third-party contributions.

4. Disconnect Data Sharing: To effectively manage data sharing, begin by selecting "Disconnect specific activity." This allows you to choose specific websites to disconnect. Clearing previous activity before disconnecting individual sites prevents you from seeing and disconnecting those sites, requiring you to wait for them to reappear.

5. Disconnect Specific Sites: Check the boxes next to the sites you wish to disconnect and click "Continue." Confirm your choice on the next screen. Note: this anonymizes the data, not completely preventing future sharing.

6. Clear Previous Activity: Finally, to delete existing third-party data, select "Clear previous activity," choose your account, and confirm.

Conclusion:

Instagram's new feature falls short of its promise of easy-to-understand data transparency. The convoluted process and lack of granular control over third-party data sharing leave much to be desired. While you can disconnect and clear data, achieving complete control remains challenging.

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