Questions to ask when you’re trying to decide on a new app or service

Before you hand over your email address (and more) to a new app or online service, take a moment to consider your privacy. This checklist will help you decide if signing up is worth the risk.

What Data is Requested?

The more personal information requested upfront (postal address, phone number), the more cautious you should be. While unsubscribing from emails is relatively easy, controlling the use of other data is much harder. Remember, advertisers aim to build detailed profiles. Even if you share limited information, the app might link your data to existing marketing databases. Signing in with Facebook or Google is convenient but allows third parties to easily connect your information across platforms. Using a dedicated email address solely for such registrations offers better protection.

What Permissions are Requested?

Before providing your email, check the app's requested permissions. Does it need access to your photos, microphone, or other sensitive data? Are these requests justified by the app's functionality? Android, iOS, Windows, and macOS operating systems provide tools to review app permissions within their respective settings. While extensive permissions don't automatically imply malicious intent, they warrant careful consideration.

Developer's Track Record:

Investigate the developer's other apps and online presence. Check app stores (Android, iOS) for their other creations. A simple internet search can reveal their location, purpose, and reputation. A lack of readily available information or suspicious details should raise red flags. However, new developers aren't automatically untrustworthy; even established companies have faced data breaches.

User Reviews and Feedback:

While reviews can be manipulated, they offer valuable insights. Positive user experiences and independent tech reviews suggest a reliable platform. Reading numerous reviews helps filter out fake ones. Note that even the best apps start with few users, and popularity doesn't guarantee safety. Pay attention to the developer's responsiveness to user complaints; prompt and polite responses indicate trustworthiness.

Monetization Strategy:

If an app is free, consider its revenue model. Does it sell user data or rely on intrusive ads? Is there a premium subscription tier? While some developers create free apps altruistically, many rely on advertising or venture capital funding. Be especially cautious with apps handling sensitive information, accessing your inbox, or managing your web connection.

Privacy Policy Scrutiny:

Review the privacy policy carefully. Understand what data is collected and how it's used. While privacy policies can be complex and vague, responsible developers provide clear and concise information. Consult resources like the Electronic Frontier Foundation or browser extensions like "Terms of Service; Didn't Read" for independent assessments of privacy policies. Any concerning aspects should prompt caution.

Value Proposition:

Before registering, assess the app's value. Is it genuinely beneficial? Avoid signing up for services you don't truly need. While the value of services like Gmail or Instagram is clear, many apps offer less obvious benefits. Consider waiting before committing to ensure it's a worthwhile addition to your digital life.

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