iPhone users can now enjoy a feature similar to Android's "circle-to-search," leveraging Google Lens within the Chrome and Google apps. This allows for circling, tapping, or highlighting text or images on a webpage to initiate a Google Lens search. Unlike the Android version which works system-wide, this iPhone functionality is currently limited to these two apps.
To use this feature in the Google app, tap the three-dots menu in the top right corner and select "Search this Screen." In Chrome for iOS, find the three-dots menu in the bottom right, and choose "Search Screen with Google Lens." A gradient overlay appears, allowing you to select your search area.
Google Lens then analyzes your selection, providing relevant search results. Testing showed the feature to be quick and accurate across various query types, a testament to Google Lens's established reliability. The method of selection is flexible; circling, tapping, highlighting, or even less precise gestures all proved effective. For single words, tapping or highlighting is optimal, while larger text blocks or image sections benefit from circling or other gestures. Google encourages users to employ their preferred selection method.
Further, Google announced increased AI overviews within Lens search results. While blocking these within Google's own apps isn't possible, users can explore options to manage AI features in their preferred browsers.
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