Those 'Get The App' Banners

Why prioritize a native app over a perfectly functional website? That's a question best directed to the companies themselves. However, the aggressive promotion of native apps strongly suggests a prioritization of resources: these companies clearly view native applications as a worthwhile investment of their limited time, money, and manpower. Their marketing materials certainly convey this message.

—Ethan Marcotte, “Locus.”

Ethan highlights the pervasive and often annoying "get the app" banners plastered across many websites, frequently obscuring perfectly usable web content.

This reminds me of a comment by Tim Holman: What must it be like to work on the web team at a company that does this? It's a sobering thought—developers spending their days building websites only to have those websites largely hidden behind intrusive banners urging users to download a native app instead.

Ideally, we'd reach a point where companies are indifferent to the access method—web or app—since the underlying technology is often the same, and both platforms are equally capable of delivering a complete user experience.

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