Developer-Friendly Passwordless Auth

Most business-oriented websites rely on user accounts and login systems. From social media platforms and e-commerce sites to content management systems, secure and user-friendly authentication is paramount. Magic offers a streamlined solution.

Familiar with the "magic link" login method? Magic is the technology behind it, and much more. It's a developer SDK supporting various authentication methods, including social logins and WebAuthn, enabling passwordless login experiences.

Magic caters to teams of all sizes. A generous $85 credit (10,000 logins) is included upon signup, with subsequent logins costing just $0.0085 each. This makes it cost-effective for apps of any scale, minimizing expenses while saving development time.

Why Choose Magic? Key Advantages:

Magic's appeal to developers stems from several key features:

1. Exceptional Developer Experience: Easy to use and quick to implement.
2. Pay-as-you-go Pricing: Cost-effective and avoids the technical debt of building your own authentication system.
3. Future-Proof Authentication: Adapts to evolving authentication methods.
4. Passwordless Security: Eliminates password-related security vulnerabilities.
5. Next-Generation Security Infrastructure: Robust and secure.

The adaptability to future authentication trends (#3) is particularly compelling. Similar to how image CDNs handle evolving image formats and optimization techniques, Magic handles the ever-changing landscape of authentication seamlessly.

Magic aligns perfectly with the Jamstack architecture. While offering server-side capabilities, it allows for entirely client-side authentication, ideal for serverless deployments. A concise tutorial on client-side implementation is available.

The most crucial benefit? Superior User Experience (UX). Seamless authentication improves conversion rates by removing friction from the user journey.

Implementing Magic: A Step-by-Step Guide

Start by creating an account. The signup process itself showcases the ease of use Magic provides.

Rapid application scaffolding is available, complete with documentation, examples, and live demos. A quick port to CodePen is also possible.

Client-side implementation is remarkably straightforward:

import { Magic } from 'magic-sdk'

const m = new Magic(API_KEY)
m.auth.loginWithMagicLink('[email protected]')

Server-side support is available for Node.js, Python, Ruby, PHP, and Go. Magic scales to handle even the most security-sensitive applications, integrating with services like AWS and their Hardware Security Modules (HSMs).

SDKs are provided for React Native, iOS, Android, and web. Beyond magic links, social logins are supported for Google, Facebook, Apple, GitHub, GitLab, Bitbucket, LinkedIn, Twitter, and Discord.

A real-time dashboard provides insights into authentication activity.

The Passwordless Advantage

Magic's core strength lies in its passwordless approach. Magic links eliminate the need for passwords, and social logins leverage existing user accounts, eliminating the burden of remembering app-specific credentials. As stated in their "Passwords Suck" manifesto:

Passwords are a security nightmare. Users struggle to remember complex passwords, leading to password reuse and widespread vulnerabilities.

Passwordless authentication benefits both users and overall web security.

Getting Started with Magic

Sign up for a free account (no credit card required) and receive 10,000 free logins. Referrals earn an additional 3,000 logins (up to 90,000 total).

[Sign Up for Magic]

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