How to achieve parallax scrolling and element animation effects, like Shiseido's official website? or: How can we achieve the animation effect accompanied by page scrolling like Shiseido's official website?

Create parallax scrolling and element animation effects like Shiseido's official website

This article will discuss how to implement similar Shiseido official website ( https://www.php.cn/link/5876c7630a0e60de86c222eb56ce843d .

This effect is not achieved by a single plug-in, but a combination of multiple technologies. Similar animation effects can also be seen on other websites, such as some DingTalk official website pages, which shows that their implementation method is not unique.

The core technology lies in listening to the scroll event ( scroll event) of the page. By obtaining the vertical position of the scrollbar ( scrollTop ), the element's offset is calculated, and the element's transform: translateY() attribute is dynamically adjusted, thereby controlling the vertical position of the element and achieving the parallax scrolling effect.

The display and hiding of elements can be achieved through JavaScript controlling its CSS properties (such as opacity or visibility ). It is necessary to set the display/hide threshold for each element in advance. When scrollTop reaches a specific range, the corresponding display or hidden operation is triggered.

To optimize animation fluency, it is recommended to use CSS animation or JavaScript animation library (such as GSAP) to smooth transition element attribute changes to avoid a stiff jump. Choosing the right easing function is crucial for the final visual effect.

In short, achieving this parallax scrolling and element animation effect requires a combination of JavaScript event monitoring, CSS attribute control and animation technology, and fine-tuning of animation parameters according to actual needs. There are no ready-made plug-ins that can directly meet all needs, and developers need to write and debug code according to specific circumstances.

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