How to set up wordpress for Google Analytics tracking code

Set up a Google Analytics tracking code on your WordPress site: Get the tracking code: Log in to your Google Analytics account, navigate to the Tracking Information section of the website you want to track, and get the code snippet. Add code to the website: Use the theme editor to paste the code into the header section before the tag, or install and activate the "Google Analytics for WordPress" plugin and enter the tracking ID. Verify installation: Refresh the website page and check the real-time data in the Google Analytics dashboard to confirm that the installation is successful.

How to set up Google Analytics tracking code on a WordPress site

Step 1: Get the tracking code

• Sign in to your Google Analytics account.
• Click the Administration tab and select the Tracking Information section of the website you want to track.
• In the Tracking Code section, click Tracking Code to get the code snippet.

Step 2: Add the code to the website

Here are two ways to add tracking code to your WordPress website:

Method 1: Use the theme editor

• Log in to the WordPress dashboard.
• Navigate to Appearance > Theme Editor.
• In the topic file list, select Header (header.php).
• Paste the tracking code to the bottom of the header section before the tag.

Method 2: Use plug-ins

• Go to the WordPress plugin directory and install and activate the Google Analytics for WordPress plugin.
• Go to Plugin Settings and enter your Google Analytics Tracking ID.
• Check the "Auto Insert Tracking Code" option to add the code to your website.

Step 3: Verify the installation

• Refresh any page on your site and return to the Google Analytics dashboard.
• Select Live > Overview Report.
• If you see real-time data appearing in the report, it means the tracking code has been installed successfully.

Additional tips

• Enable the Enhanced E-commerce feature to track e-commerce activities.
• Consider using target tracking events to measure specific actions.
• Regularly monitor Google Analytics reports for website traffic and performance.

With these steps, you can easily set up Google Analytics tracking code on your WordPress site and start collecting valuable data to understand your site’s visitors.

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