Even without memories of Leonardo DiCaprio's bear fight, the bear chase is scary enough

Even if you have no impression of Leonardo DiCaprio’s bear fight scene in The Revenant, the opening scene of the bear chase alone is creepy enough. Humans can drive away from danger, but when one of them checks the watch, the bear said, "Start chase the car now."

Like Hyundai's other well-received ad "Ryanville", "Chasing" was created by Innocean Worldwide Creative. It ranks fifth in the USA Today advertising rankings, second only to "Ryanville".

The ad, along with another popular commercial of Hyundai Motor Company aired during the Super Bowl, became the most popular work of the day. "First Date" stars Kevin Hart as a stern father who uses Hyundai's vehicle tracking feature to track his daughter's whereabouts. The ad tops the list in the ad rankings, airing between coin throws and kickoffs.

Hyundai Motor also launched a new ad called “Better” during its pre-Super Bowl coverage, highlighting the brand’s theme of “We Make Everything Better”.

Team behind the scenes:

• Director: Aaron Stoller

• Chief Creative Officer: Eric Springer

• Group Creative Director: Barney Goldberg

• Creative Director: Bob Rayburn

• … (The information of the rest of the personnel is omitted, and the original structure is retained)…

• Brand: Hyundai Motor

• Year: 2016

• Advertising company: Innocean Worldwide

• Super Bowl: The 50th

• Broadcasting quarter: First quarter

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