Home Backend Development PHP Tutorial php筹建微信企业分销网站常见功能

php筹建微信企业分销网站常见功能

Jun 13, 2016 pm 12:28 PM
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php搭建微信企业分销网站常见功能

现在很多企业都在用微信做营销,微信公众号是营销的利器。
注册微信公众号,肯定是企业开展微信营销的第一步骤。
公众号本身有一个功能非常完善的管理后台,在这个后台里,企业营销人员能开展日常营销维护功能,例如,把策划好的营销软文,在公众号管理后台,通过配图和文字的排版编辑,制作出一片内容丰富,形式美感度高,用户阅读感受良好的软文。 通过群发消息功能,把软文发送给关注了公众号的所有粉丝,达到软文宣传的目的。

公众号经营的好,可以为企业品牌发展产生长久有利的营销力。

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但是经营公众号有很多显而易见的困难;

1、需要定期群发内容才能推送到粉丝微信里。

2、推送的群发内容,被粉丝微信里众多的公众号信息淹没,很多根本不被粉丝看到

3、因为是定期发送,从而粉丝容易形成推送内容过期,最新的才容易被关注的,公众号粉丝天生没有流量历史记录的习惯,导致公众号的内容做关联很弱,想要做连续宣传有难度。

4、公众号需要经常更新;

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面对上面多种缺陷,推荐企业采用搭建微官网的方式,为粉丝提供内容。

微官网可以全面展示企业整体品牌风貌。

因为微官网 本身就是一个企业网站的 移动版,只是这个移动版需要针对微信这个应用做一些适应用户习惯上

的技术处理。

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企业为了方便给客户查看品牌资料,可以搭建品牌类型的微官网。

企业为了方便客户购买产品,可以搭建 产品目录型的微商城。

企业要爆发式推广产品,可以搭建分销型的微商城,让利给粉丝,粉丝主动去为企业做推广,让企业摆脱公众号粉丝数量少,推广需要漫长积累的困境。

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