How to build a great mobile website? Google experts teach you 25 tricks (5) [Transfer]_html/css_WEB-ITnose

? 21. Your product images need to support large image display

Customers want to see what they buy product. On retail websites, users hope to see product images with higher resolution so that they can see more details. If the website does not support the display of large product images, users will definitely be very disappointed.

Key elements: For key images such as product photos, high-quality close-up images need to be provided.

? 22. Inform users in which screen orientation they are most comfortable accessing the website

Users tend to be in a Visit websites with a fixed screen orientation unless they are prompted to switch the screen orientation (such as when watching a video). You can design your website with both vertical and horizontal screen orientations in mind and encourage users to switch to the optimal screen orientation. But no matter how you switch the screen orientation, you must ensure that some important "call to action" content can be clearly displayed on the website.

Key takeaway: You can communicate with users about the best screen orientation, but make sure important “call to action” content remains prominent.

? 23. Let users keep accessing your website in a single browser window

On a smartphone Frequently switching windows on the Internet is a very troublesome thing, and users may not be able to find how to get back to your website. Therefore, let users browse your website in a separate window. In particular, do not open "call-to-action" content in a new window.

Key element: Make sure the call-to-action content is displayed in a separate browser window.

? 24. Avoid the "Full Site" label

Once users see the "Full King Power" option, they will think it is " "Mobile website" is a compressed and streamlined version of the website, and eventually they chose to click to enter the "full website". Even if the content of the desktop website and the mobile website are consistent, it will cause misunderstandings for users. Therefore, you can use the "desktop website" tag instead of "full website".

Key elements: To give users a simple website switching experience, use the "Desktop Site" label instead of the "Full Site" label.

? 25. You must know why you need the user’s address information

Users generally want to know, Why would you ask them for geolocation information. For example, a user booked a hotel in another city on a travel website, but he felt strange because the website would ask the user to provide his current geographical location information. Therefore, you need to default the geographical location column on the website to empty, and then let users choose it themselves, or provide users with a clear "call to action" operation, such as "Find near me", etc.

Key elements: You must know why you need the user’s address information, and then understand how this information affects the user experience

In response to the above 25 points, Jenny Gove, a user experience researcher at Google, summarized the four most important suggestions, which are as follows:

?1. Add an eye-catching search bar

If your mobile website doesn’t already have a search bar, you really need to add one quickly. "On mobile terminals, people want to be able to quickly find what they need, so we found that people have a great demand for the search bar, and it is best to place it on the homepage." Gove explained.

Of course, as a research project initiated by Google, it does not seem surprising that it is recommended to install a search bar in a prominent location on the website. But in fact, Google found that users don't actually mind using the search bar because it allows them to quickly find the information they need.

? 2. Split the large table into small pieces

Google found that many websites ask users to provide various information, such as address information (mail address) (required when delivering goods), credit card number (required when paying the bill), etc. When filling in this information, websites often provide a long form page with various input boxes, which is very complicated. So, it might be better if you can break these tables into smaller, easier-to-understand chunks.

In addition, Gove suggested that it would be best to show the steps for filling out the form. And it is best to be able to verify the correctness of the input content in real time when filling in. For example, when a user enters his or her zip code, it can be verified in real time.

? 3. Allow users to browse anonymously

Some shopping websites require users to register or log in before making purchases. Some websites are even more exaggerated and require registration or login before browsing. Both approaches are dead wrong.

Gove said, “If you are going to create a retail website, if the user does not have a registered account, then you can provide them with a guest identity. Yes, merchants hope that users can register and log in, but they can completely ”

? 4. Support convenient switching between devices

Because people use mobile terminals anytime and anywhere, they are very likely to use them. I was interrupted by something during the process, and then I moved to my laptop to work.

Gove believes that the most miserable experience is that when users switch devices, they cannot continue their previous experience. It is simply too troublesome to let users copy and paste the URL they visited.

The best solution is that the mobile website can provide a shortcut button, and then automatically send the current link or access content to the user's own mailbox, and then no matter what device the user logs in to, You can continue your own experience.

Finally, Gove feels that Google has clearly identified the problems in building mobile websites through user research. She feels that although there are many problems, fortunately these problems can be identified, and if these problems can be Being written down by people means that people also have the ability to solve these problems.