The impact of standard DIV CSS layout on SEO
SEO refers to search engine optimization, which mainly makes it easier for search engines to optimize the structure, tags, layout and other aspects of the website. Crawl the content of the website and allow each web page of the website to obtain higher scores in other search engines, thereby obtaining better rankings. DIVCSS web page layout has a positive and meaningful impact on SEO. Check out more SEO tips articles on this site. Look at the following aspects:
1. Streamline web page code
Using DIVCSS layout, the page code is streamlined. I believe everyone who knows XHTML knows this. Watch more HTML tutorial content.
There are two direct benefits brought by code streamlining: First, it improves Spider crawling efficiency and can crawl the entire page in the shortest time, which has certain benefits for the collection quality; second, because it can efficiently If you crawl, you will be welcomed by spiders, which will be of great benefit to the number of inclusions.
2. Solve the nesting problem of tables
Many articles on "How to promote a website" state that search engines generally do not crawl tables with more than three levels of nesting. This has always been the case. There is no official confirmation from the search engine. The results of several of my experiments are not fully available, but according to the current situation, Spider crawls Table layout pages, and when encountering multiple levels of nested tables, it will skip the nested content or directly abandon the entire page.
Using Table layout, in order to achieve a certain visual effect, multiple tables have to be applied. If the nested table contains core content, and Spider skips this section when crawling and does not capture the core of the page, the page becomes a similar page. Too many similar pages in a website will affect rankings and domain trust.
The DIVCSS layout basically does not have such problems. From a technical point of view, XHTML does not require too much nesting when controlling styles.
Although this has not been confirmed, it is still recommended that friends who use Table layout should try not to use multi-level table nesting when designing. SEOers have explained this in the article, and I believe they are not. There is no basis for this.
3. Improve access speed
DIVCSS layout reduces page code compared to Table layout, and the loading speed is greatly improved, which is very beneficial when Spider crawls. Too much page code may cause crawling timeout, and Spider will consider the page inaccessible, affecting inclusion and weight.
On the other hand, real SEOers are not just pursuing inclusion and ranking. Fast response speed is the basis for improving user experience, which is very beneficial to the entire search engine optimization and marketing.
4. Ranking of search engines
The DIVCSS layout based on the XTHML standard will generally be as complete as possible after the design is completed to pass W3C verification. So far, no search engine has stated that its ranking rules will favor websites or pages that comply with W3C standards, but it turns out that websites using XTHML architecture generally rank well. This may be controversial, but from my point of view, it is very beneficial.
I think this situation may not be a ranking rule. The most likely reason is that when spiders crawl the website, the above differences lead to different inclusion quality.
It is recommended that friends who are building or revising a website, if the technology permits, it is better to choose the DIVCSS layout.
Of course, table is not completely unfeasible. It depends on how well you do your SEO work and maintain your website. Of course natural beauty is good, but how much of it is the result of hard work~~
In short: work hard on your website! ! !