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It is said that WeChat has fully opened its interfaces for 300 yuan/year. What can companies use them for? _PHP Tutorial
It is said that WeChat has fully opened its interfaces for 300 yuan/year. What can companies use them for? _PHP Tutorial
On October 29, according to reliable sources, the author learned that the WeChat service account charges that have been rumored before are likely to have a final answer today: WeChat public platform will open interfaces on a large scale today, and certified service accounts can be applied for, with an annual fee of 300 yuan per account. WeChat has fully opened its interfaces. Perhaps what everyone is most concerned about is which interfaces WeChat has opened? It is rumored that WeChat still has more than 10 interfaces that are not open. The author obtained some detailed interface information by interviewing Alfred, the person in charge of Weimeng (including some interfaces, such as active push-down and WeChat payment interfaces, which should still be closed). This article will take stock of what other interfaces WeChat has and their respective uses:
1. WeChat secure payment interface: If you apply for this interface, you can pay directly on WeChat to complete the transaction to form a closed loop. Micropayment is an important layout of Tencent in mobile e-commerce. Even Jack Ma is afraid of WeChat. Some time ago, he criticized micropayment and raised factors such as unsafety. WeChat has always been very conservative, especially in the area of payment, and has been slow to adopt it. To fully open the interface, we should continue to use his old method, first look for typical cases in the industry to set an example, and then gradually open it up little by little. This time, WeChat secure payment is still not fully open. The reason is very simple - the review of micropayments is by Finance It is completed through the interface, and the review process is very complicated. It requires business license, tax registration certificate, basic account, bank settlement certificate and other materials, so this interface needs to be applied for separately. 2. Active push-down interface: If you apply for this interface, you can actively push information to fans of the public account one-to-one, with no limit on the number. The active push-down interface is also called the message downstream interface and the push interface. I believe everyone is paying attention to the official account of China Merchants Bank Credit Card. When transaction information occurs using the China Merchants Bank information card, it will actively push messages to the fans' WeChat client, which is equivalent to the traditional SMS push is the same, but WeChat has always attached great importance to user experience and has been very cautious about push-down interfaces. Currently, only a very large brand customer can apply for it, and very few companies can apply for it. This interface will not be open this time. 3. Authorization interface: If you apply to this interface, you can obtain the user's WeChat ID, WeChat name, address and other information. The authorization interface may not be attractive to ordinary merchants, but it is very good news for third-party developers. Alfred, the head of Weimob, told us that it has been impossible to obtain the WeChat ID and WeChat name of fans. , this problem plagues almost all third-party developers, so Open ID (the unique ID of fans of public accounts) has always been used to distinguish user identities. However, Open ID cannot be obtained actively. It can only be triggered by the user in the WeChat chat box. Keywords can only be obtained once, which brings great inconvenience to third-party applications. For example, when a user shares an application in a circle of friends, the application cannot run normally because the ID cannot be obtained. If the authorization interface is opened this time , not only can you get the user's WeChat ID, but also the user's name and address, which is very beneficial to membership systems and shopping malls. 4. One-click follow interface: After applying for the interface, you can click a link or button on the page to jump to the official account follow page. Click to follow to become a fan of the official account. This interface has always been open before. Later, due to Mogujie You can only perform other operations after the application has set a follow on the page, which led to a sudden increase in fans and WeChat banned it. According to Weimeng Alfred's speculation, this interface will still not be open. WeChat will always put user experience first, and anything that damages the user experience will not exist. 5. One-click sharing interface: After applying for this interface, you can directly click the share button on the page, which is equivalent to manually clicking the upper right corner to share to your circle of friends. This interface was also open. Later, due to the Mogujie incident, this interface was closed, and it will still not be open. 6. Batch pull follower interface: If you apply for this interface, you can get fans of public accounts in batches and guide users to share some good applications with friends. This interface is equivalent to clicking Send to Friends in the upper right corner of WeChat, eliminating the need for manual clicks and directly retrieving. 7. Follower grouping: If you apply to this interface, you can group fans of public accounts. Currently, this function can only be implemented manually on the WeChat public platform. Grouping fans and dividing them into different dimensions is a core requirement of WeChat operators. By labeling different fans with different labels, precision marketing can be carried out. After this interface is opened, Third-party developers can use this interface to tag users directly in the third-party backend without having to operate on the WeChat public platform. 8. Report geographical identification: If you apply to this interface, you can actively obtain the user's location. The existing method of obtaining the user's location can only guide users to click on the WeChat chat box to send their location. After applying for this interface, the user's geographical location can be actively obtained to carry out related LBS applications. 9. Visible when followers unfollow: Apply to this interface, and followers can still be seen after they unfollow. 10. Shared harvest address interface: After applying to this interface, you can retrieve the user's delivery address. As long as fans fill in their own delivery address on the WeChat public platform, they can retrieve it regardless of whether they are in the current public account. This This function is an excellent function for micro-malls. Users can also retrieve it if they fill in the delivery address in other malls. 11. CRM interface: After applying to this interface, merchants can import members of the enterprise into WeChat and connect with WeChat.It is rumored that the CRM interface will be opened by the end of the year, but it has not yet been fully determined whether this mysterious interface will be opened. According to the author's speculation, this interface will be the same as the WeChat payment interface. It will not be fully open and can only be applied for case by case. , because it is impossible to judge whether the members of the enterprise are real members. Otherwise, the merchant will buy a large number of mobile phone numbers and import them all into the official account, and WeChat will become a tool to harass users. By taking stock of these interfaces, it is not difficult to find that WeChat is actually equivalent to an ecosystem, in which everyone needs to abide by WeChat’s game rules and always focus on user experience. Any interfaces and applications that interfere with users are prohibited by WeChat and The only alternative is to always follow the pace of WeChat and build corporate public accounts into a service platform. This is the ultimate concept of WeChat marketing.
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