jqGrid gets column value

var selectedIds = $("#gridTable").jqGrid("getGridParam", "selarrrow");

if (selectedIds.length != 1) {

//alert("Please select a piece of data for operation!" );

$.jBox.tip('Please select a piece of data to operate!');

return false;

}

var rowData = $("#gridTable").jqGrid('getRowData', selectedIds);

var vid = rowData.id;

var name="";

$.each(rowData, function(key, val) {

if(key=="product.productName"){

name=rowData[key];

}

// alert(rowData[key]);