WeChat Business Tutorial: 100 Super Practical WeChat Marketing Tips for WeChat Business

Many people are talking about micro-marketing now, but most companies and individuals don’t know how to play it. It's too tiring to write long articles, and it looks tiring, so I just organized them into tips. The tips here include tips for public accounts and personal accounts, which are more practical. Let me share with you one by one

1. There is no need to spread your energy to make multiple accounts.

Service account? Enterprise account? Personal account? Many companies have registered several, but none of them are done well. If it is a medium-sized enterprise, making a service account is the best choice. Subscription accounts are more difficult than service accounts. Not everyone can use a subscription account to do self-media. Choose according to your business and your own strength.

　2. The potential of personal accounts cannot be ignored.

The gameplay of Moments is not just about selling goods, Moments is not just for individuals, companies can also create personal accounts and Moments. For products with high customer unit prices, products that require trust, and products with high return rates, you can actually create a personal account. In many cases, the influence of the circle of friends is greater than the official account.

　3. For companies that are just starting out with WeChat, complex data reports are of little significance.

Pay attention to interaction and the number of fans. The number of fans in the early stage is more important. The cost-effectiveness of completing the event without fans is too low! Find a way to convert old customers into WeChat friends and convert them into following fans.

　4. How to break through the number limit.

There is a simple way. Increase the number of people in each account to about 4,000, then open a second account, copy the avatar and nickname, and then synchronize the content of the circle of friends. This forms a matrix. Every time you post to Moments, multiple accounts can be synchronized together.

　5. Interactive copywriting occasionally.

Occasionally I write interactive copywriting, but no one else may see any of the lively comments and likes (only the likes and comments of friends who have added each other), what should I do? Please reply in the comments When someone comments, don’t @ him, but directly click on the comment under your post to reply so that others can see it.

　6. If no one interacts with you and it seems too deserted, you can also pretend that someone is commenting on you and leave a few comments yourself.

For example, even if there is no reply, you can also reply like this: Thank you everyone for your enthusiastic support, I am bursting with tears! In this way, others will think that there are really many replies, and they will feel very lively when they see it...

　7. A similar method to the previous one can also be used to advertise yourself.

For example, you posted an interesting product and you want everyone to know how to buy it, but there are many likes and no one asked for the purchase address. You can’t say it directly. You can reply in a unified way: Ask There are too many people using my purchasing method, so I will tell them all... This way I can remind those people to purchase without seeming obtrusive.

8. Pay attention to the first 13 words in the title of the WeChat article. These 13 words will directly affect the opening rate of the article.

Try to write as eye-catching as possible. Why the first 13 characters? Because only 13 characters can be seen when WeChat reminds (some mobile phones have more).

　9. The opening rate of a WeChat article is determined by the article title, followed by the article abstract, and then the first image.

The title accounts for 50%, and the other two account for 50%. If these three do not cooperate well, no matter how good the content of the article is, it will be greatly affected!

10. WeChat articles The title can sometimes add some auxiliary emotional description.

Just look at the second half of the title of my article and you will understand. Similar ones include "This video was forwarded by 40 million people" and "CCTV exposed it!", but this method is a bit low and is not recommended to be used frequently.

11. For single-image articles, be sure to write a good summary. The quality of the summary will determine the open rate of the article.

Those articles that despise the default summary the most are too wasteful of resources and too irresponsible! (Xiaoduo seems to be making this mistake currently...)

　12. Single There are several popular ways to write abstracts for graphic articles.

For example: choose two philosophical sentences in the article; quote a very impactful point of view in the article; use question sentences to arouse everyone's interest; your own exaggerated judgment. For example, once I posted an article, the summary was: If you understand this article, your troubles will be reduced by 90%!

　13. It is very important to have pictures in the article. If the article is too long, there should be multiple pictures. Nowadays, mobile phone traffic The problem is no longer a problem, don’t worry about multiple pictures.

There is a trick. If you don’t know what picture to match, you can directly add a landscape picture. No one will feel awkward.

　14. If you send a link to Moments, be sure to send a short link.

Links that are too long affect the appearance and make people less likely to click. The way to generate a short link is to post the link on Tencent Weibo once. The short link will be automatically generated and then copied. Of course, Sina Weibo or short link generation websites can also be used.

　15. When forwarding an article in your circle of friends, you should add your own comments or excerpt the views in the article.

This is equivalent to endorsing the article, which can make friends more trustful or curious, and increase the click-through rate. Especially when you want many people to read this article, for example, if you are forwarding your own article. Another advantage of this is that when others forward your article in Moments, they can directly copy your text description.

　16. After writing the WeChat article, think about the effect of others forwarding it.

There are two types of forwarding, one is Moments, as mentioned above. Another type is WeChat group. When forwarding in a WeChat group, the first 36 Chinese characters will be displayed. The default is the first 36 Chinese characters of your article. If you have a summary, the summary will be displayed automatically. Do you understand?

　17. In the public account, if you publish a series of original articles, it will have a good effect on attracting fans and increase interaction.

For example, some articles are divided into two parts, which can attract the attention of many new fans each time.

18. Don’t put pictures at the bottom of public account articles that remind you to share and follow the account. It looks very low. The key is that it has basically no effect.

The time for educating users has long passed, and there is no need for you to educate users. Remember it!

19. When promoting WeChat accounts, there must be a gimmick, and the gimmick must be specific. It cannot be "follow so-and-so, and you can read so-and-so articles."

This is not specific enough. It can be "Reply 535 in the WeChat background to view "The Essence of Taobao Search Optimization"." If you directly announce your WeChat account and put it in certain places, no matter how high the exposure is, it will be difficult to convert unless you are a big star.

　20. The content of the public account should avoid being too single.

For example, for an e-commerce account, if there are e-commerce articles every day, this account will be meaningless. Enterprise accounts are related to your company every day, which can also be boring. Have a main line and then add other content.

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