How to post ads in WeChat Moments so that people don’t feel disgusted and can accept them? This is really a question worth thinking about. Wechat business will undergo tremendous changes in 2016, and advertising has really become a technical job.
When you were doing micro-business, how did you promote it in your circle of friends?
With the above four points, as a micro-business person, are you 100% sure of success? Basically everyone posts like this. I feel that if you don’t post ads like this, you are not doing micro-business. You are afraid that others will not know what the product you are selling is, so you would like to post all the product descriptions. If you often do this, I guess that’s all you will be, and it will be difficult for you to achieve great development!
#If you want to do a good job in micro-business in 2016, how should you advertise?
First of all, let’s be clear: you need to know which category of articles users usually like to browse the most?
Jokes, interesting, combined with current affairs, tasteful, gender emotions, practical skills, personal real life, etc. So, as a micro-business, can you consider these points? Combined with your existing products, how should you embed product information into your soft articles without causing resentment?
I recommend articles in the "Practical Tips" category. For example, if you make dried fruits, you can forward more practical articles such as "How to identify the quality of nuts", "How to mix them to make them more delicious and nutritious", etc.
Then post product pictures twice a day (at most)
There is another trick to posting product pictures, don’t When posting pictures copied from the Internet, it's okay if they are clear pictures, but remember to make sure they are blurry and unclear, and look like they were stolen from somewhere. It is best to find a clear camera device and set the photo to show the date. Take physical pictures of the product, preferably 6 to 9 pictures, and accompany them with a paragraph of text. Do not include symbols such as stars, moons, and wine glasses.
In the end, you must master the timing of advertising. Don’t be a desperate mother and dominate the screen like crazy
1. Morning, 7 to 9 o'clock. Browse often, but don’t advertise too much. Many people check Moments when they are not at work. When they get up early in the morning, they are flooded with advertisements, which makes everyone feel unhappy.
2. From 9 o'clock to 12 o'clock, brush in a step-by-step manner. People generally read less when they are working or doing housework;
3. From 12 o'clock to 14 o'clock, it is okay. Brushing more often depends on the situation, but some people take a nap at noon because they are too sleepy, so it is not recommended to brush too much;
4. From 14 to 18 o'clock, this time period can be separated Brush once every half an hour or an hour, deal with things in the morning, and usually have time to read Moments in the afternoon;
5. From 18 to 20 o'clock, during dinner time, brush less;
6. From 20:00 to 24:00, brush more frequently! People with families are looking at their phones, people who are not married are looking at their phones, people with a partner are looking at their phones, people without a partner are also looking at it, people at parties are looking at it, and people socializing, going to nightclubs, and prostitutes are also looking at their friends on their phones. Circle..., so after 8 pm, it is the prime time for you to refresh your screen. If you don’t refresh your screen at this time, you will wait until later.
#If you want to do a good job in micro-business in 2016, what content should you post?
Let me share with you some practical details on how to post in Moments:
1. Show off your style
Everyone must show their own unique style in the circle of friends, whether it is a good girl, a strong woman or something else, in short, the circle of friends must have their own style.
2. Show off your brand
What brand do you sell? What are the unique selling points of your product? It’s the function that impresses customers the most!
3. Post feedback
Sometimes even if you say a hundred words, it’s not as good as what your customers say A good saying goes, customer testimonials are the most advantageous means of promoting transactions.
For example, JD.com, when we shop, we usually look at the feedback pictures and reviews below as the basis for our purchase of products to measure the reliability of the product. Sex and cost-effectiveness, WeChat business circle of friends, and how customers testify are also key.
4. Post consultation
When you think the chat records are better in communication with customers, you can also take screenshots Showing and consulting can increase customers' credibility in micro-business and make customers feel that you are indeed selling products.
5. Agent
#When you become big, be sure to post your agent results from time to time. This way you can attract more people to be your agent.
6. Income
You can post your monthly sales so that agents can see you Growing every month also reflects your strength from the side.
7. Post the authorization letter
# Show your strength and increase trust. This will greatly promote both retail sales and agent recruitment. The company allows you to sell their products. If you don't even have a letter of authorization and the company doesn't recognize it, will your customers recognize you? Of course, micro-business has passed the initial stage of trust, and the authorization letter has become an auxiliary tool.
8. Post the team
Appropriately post some of the daily team activities, and let customers know that we are strong The team behind us is strong enough, so it’s right to follow us.
9. Lectures
After joining the team, remember to post the training you gave to the team so that others can I feel like I can learn something and grow from working with you.
10. Keep busy and make progress
This way you can convey your product sales to customers and agents. It is a very popular signal, allowing agents to see your growth, which will also increase your own strength.
Occasionally post some interesting things in life, interact with customers more, and increase mutual trust.
In addition, you also need to have a craftsman spirit when running your circle of friends. Every paragraph, every word, every punctuation mark, every picture, and even every reply is our work. You have to work hard, don't just follow the crowd, try more original things, persevere seriously, and develop your own style in your circle of friends!
But here’s a reminder: If you want to do a good job in WeChat business, it’s best not to check more than 10 Moments a day! Except for those that have nothing to do with advertising
For more micro-business novice tutorials: post in micro-business friends circle like this, your performance will be doubled. For related articles, please pay attention to the PHP Chinese website!