Wechat business practical tutorial - circle of friends interaction

Hello everyone, my name is Xiaoyao Jian. After several years of micro-business and Internet marketing experience, I have summarized the practical micro-business tutorials to meet you.

If you want to do WeChat marketing well, you must first understand what WeChat is. What is WeChat? WeChat is a social tool. What is this tool used for? It is to connect people. relation. After the launch of Moments, its popularity has far exceeded that of QQ Space. To do WeChat marketing well, you must first do circle of friends marketing.

I see that many people use Moments to constantly promote products and violently swipe the screen. Many people in our group are also using Moments to advertise, right? So what is the effect?

Many friends told me privately that I post advertisements every day, but no one buys the product, so why does this happen? The most important thing is that people don’t understand the relationship that WeChat links to. As I said just now, what WeChat links to is not the relationship between people and products, but the relationship between the linked people. So if you want to do well in WeChat, you must first understand this sentence. WeChat can be used for marketing, and many people are doing very well through WeChat, so how to do it?

Because WeChat links the relationship between people, the relationship between good friends must first be handled through WeChat. Normally, you don’t want to post advertisements on your own in Moments.

The first Moments is a place for interaction. Interact with WeChat friends. How to interact?

Likes and comments are a good way to interact. There are too many advertisements in Moments now, so after many people post in Moments, few people interact with them. If you often give others clicks If you like the interaction, will he remember you? Remembering you will gradually mature the relationship. After becoming an acquaintance, he will not be so disgusted if you chat with him or promote your products. ah.

This is what is called a transaction process, contact, then familiarity, then trust, and finally the transaction. I will talk about this in detail in future courses, so I won’t go into details today.

I don’t know if you would be very happy if someone gives you likes or comments when you post on Moments?

Everyone has vanity. After posting on WeChat Moments, I really hope others will comment. I once had dinner with a boss. This boss also has assets of over 100 million. Many people felt tall when they saw him. Yes, he is actually the same. While eating, he took a photo and sent it to his WeChat Moments. After a while, he showed me his WeChat Moments and asked me to see how many people liked and commented on it. You can imagine that proud look. If you want to do business with this boss, and you often interact with him when he posts on Moments, the relationship between you will become closer and closer. If you build a good relationship through Moments, business will be easy to do.

Of course, everyone must be careful when giving likes. Do not give likes to anyone else. For example, if someone says in the circle of friends, today is Chinese Valentine’s Day, my boyfriend and I broke up. If you give it in the circle of friends, If he asks for a battle, will he be more disgusted? When studying, you must learn to use it flexibly, okay? The circle of friends is the relationship between people. To build a good relationship between people, you must interact with your friends.

Actually, this idea is similar. Among my fellow students, I have a friend who makes food machinery. His customers are food companies. Because he is a big customer, he has not been able to negotiate after several visits. He asked me how to use WeChat marketing for their products. I asked him to do this. First, find a way to get the person in charge’s WeChat, add him as a friend and say hello. Don’t recommend your own products first. Pay attention to the trends in his circle of friends. When the person in charge posts to Moments, leave him a comment. If you can't find anything to say, just give him a like. Then the student will do it according to my method. After working for a month, the person in charge took the initiative to leave a message to him on WeChat, asking him to go over and talk about it. After he went there, he would talk about business like his friends, which would make it much easier to talk about business. In the end, we made hundreds of thousands of orders.

So if you want to do a good job in WeChat marketing, you must interact with your friends. Simply showing off products and income in Moments now has basically no effect.

You must persist in the interaction. It will definitely not be effective at the beginning. I have seen many friends feel that my lectures are good after listening to them, and then they start to comment and like in the circle of friends, but do It's not right to disappear after less than a week. The relationship between people is a long-term process. So we must keep doing it, can you understand?

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