Business details that micro-business brands cannot ignore

## Lao Tzu said: "The difficult things in the world must be done with ease; the great things in the world must be done with details." Any strong micro-business brand enterprise must compete in the details. Paying close attention to details, success in details is often the strength of a company, and consumers are more willing to believe that "the details are the real deal."

Micro-business brands

Micro-business brands have gone through a period of brutal growth. Whether it is an old micro-business brand or a newly entered micro-business brand, the product planning plan must be in The details of your product stand out. Otherwise, how can you make customers choose you when there are so many similar products?

Detailed mechanism "people-oriented"

Micro-business brand products and services should be more humanized in details. This is a golden key to unlocking consumers' inner perception of the world. Humanized design, service and marketing are all effective means to improve the success rate of tactics, and they often gain popularity inadvertently.

The first product design

In the product design process, creativity mostly comes from details, and thoughtfulness lies in humanization. Let’s take a look at traditional companies. Procter & Gamble can be described as an “expert” in the field of detail design. Its Safeguard soap products creatively changed the traditional square image into a bone shape that is more convenient for fingers to grasp. This detailed design improves customer satisfaction by improving consumers' troubles caused by soap slipping. P&G's Crest Toothpaste also meticulously reflects the humane care of the product in its outer packaging. Consumers soon discovered that they did not have to unscrew the toothpaste cap, which saved them a lot of trouble. Can micro-business brands learn anything from this?

　Second Service Management

Wal-Mart is good at applying detailed people-oriented concepts to business management. In order to retain every customer who comes to buy, Wal-Mart invests huge time and energy in training employees. When a customer asks where a certain product is, employees must not only point out the specific location, but also take the customer to find the product themselves. Detailed enterprise services are not only a course that decision-makers should pay attention to, but also an action that every member of the enterprise organization can actively strive for and implement.

From the details of the above cases, we can see that people-oriented service management. Although micro-business brands are mainly sold through online marketing, which is different from traditional enterprises, our services must also be in place, including our professional knowledge, which must be the basic common sense that every salesperson must have. When there are difficult questions, each of our sales people can answer them well and solve the difficult problems of customers. Only in this way can we better build trust in the product and recognition of the brand.

The third marketing method

Any marketing method is composed of countless details. The perfection of marketing details is the trump card to win the favor of customers. In detailed marketing, sophisticated planning and creativity may come second. The first prerequisite for winning in details is to understand the inner demands of customers.

An advertisement for Marlboro cigarettes describes this: "The new filter tip box can still keep the cigarette in place when running, and the tobacco will never leak into your pocket." The advertisement fully adapts to the consumer experience and fully Showing the advantages of product production details, or the detailed characteristics of the product itself, ultimately achieves the purpose of effective publicity. The Coca-Cola Company is best at using details to achieve the effect. Promotional details such as advertising umbrellas, delivery vehicles, and store plaques often inadvertently seize the "field" of the market.

The above-mentioned business details that micro-business brands cannot ignore. From the emergence of a business model to its stability, product details must be very important. Of course, there are many more. We will briefly mention a few today. For micro-business brands, if you are here to rob, these details are not suitable for you. If you are in the long-term business, it will definitely be suitable for you.

In addition to the field of micro marketing, many Internet people no longer pay attention to traditional corporate marketing thinking. I personally believe that Internet marketing is not just network thinking. Traditional business thinking can also be used for reference. Some companies may have faded out of the market, but they can : "Use others' strengths to make up for one's own shortcomings."

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