Revealing the most profitable products sold by micro-business in 2017

In the blink of an eye, two months have passed since 2017. Are you still immersed in the thoughts of just celebrating the New Year? Do you still think in your heart that it will only start in 2017 anyway? Do you still have a lot of time? Actually, you are wrong. 2017 has quietly slipped away by nearly 20%? Except for the upcoming Lantern Festival, you will have a holiday or even play for a few days. When are you going to take your heart back? So, if you have no plan, no goal, and no action, what else can we accomplish in 10 months?

In the past few days since the start of work, I have been thinking about the strategy, direction, model and strategy of the company's direct sales products this year? Including myself, I am also involved in self-media! Chat with many friends from different regions in the circle, exchange opinions, and learn about industry trends! Most people think that 2017 will be the biggest dividend period in history, but what if you are not confident enough to build a good brand yourself? Then you should go all out to be an agent, choose a product, and follow a boss! After all, not everyone can be a brand owner? It is difficult for brands to do this because there are too many things that need to be done, including products, packaging, production, OEM, supply chain, as well as brand building, endorsement, promotion, copywriting, investment recruitment, training, team management, etc., too many things and time-consuming , It takes a lot of effort but you may not be able to do it well? If you follow a brand closely, the relative chance of success is much higher. If you can obtain the qualification of joint venture, and in the general play style, the threshold for initial joint venture recruitment is relatively low. In fact, such a brand link is better than your own Is it much more cost-effective to build a brand? If they all become brand owners, who will be the agent? So based on the above factors, since it is a new year, we need to have a good start, and everyone must keep their eyes open. What products are the most profitable for micro-business to sell in 2017? Let me just talk about some of my own category observations...

Observation 1 of the most profitable categories for micro-business sellers in 2017: Weight loss products are still in urgent demand

Weight loss is a big category with a large audience. It is widely used and the demand is very strong. With the arrival of spring and summer, many beauty-loving girls will definitely try their best to lose weight. Even if they are already very thin, they still have to lose weight and keep losing weight! There is an interesting phenomenon here, for example: "In the eyes of a fat person, all the people in the world are thin people, so he is envious, jealous, and hateful." This is the typical "wafer deficiency syndrome". In short: Losing weight is an eternal topic for fat people. It is a urgent need. Some products will definitely continue to sell well! Some products or brands, such as green juice products and detoxification products, will definitely eliminate a large number of small and medium-sized brands as the market competition increases. Everyone must learn to choose brands!

Observation 2 of the most profitable categories sold by micro-business in 2017: The sudden rise of cleaning and care products

In the past year, everyone has seen that the popularity of cleaning and care products, especially laundry tablets, Appeared, a certain cubic company launched laundry tablets in August 2015. In less than 3 months, the sales volume was astonishing, and the team also grew amazingly. However, with the large number of laundry tablet micro-businesses, they continued to challenge consumers. Market education, as well as various conceptual disadvantages faced by laundry tablet products, and the product itself does not have high technical barriers and OEM thresholds. Hundreds of brands have been launched in a short period of time. In fact, the small and medium-sized agents who can really make money are still A small number, but the addition of Liby will not affect the popularity of this product this year. Zhou Tian recommends not to do it for small, medium and micro businesses! Big teams can still do it, because they usually have the strength to continue playing the game of selling dreams!

Observation 3 of the most profitable categories sold by micro-business in 2017: Products in the field of health continue to explode

About this category, as early as the beginning of 2015, I said something: "WeChat "Businessmen, this year is the year of health, let's wait and see." Similar words, as expected, until now and in the future, although the trend of black 5 categories is not easy to create, I think big health products will continue to lead micro-e-commerce! I won’t go into details on this point, just roll up your sleeves and do it!

Observation 4 of the most profitable categories sold by micro-business in 2017: Personal care products shout the slogan of going global

The circle of friends is open on the surface, but in fact it is a closed social network with high competition barriers, because It has privacy, plus a private product, what will the combination of the two look like? With the entry of personal care products into micro-commerce last year, the mystery has been revealed. Leucorrhea, cervicitis, vaginal relaxation, dryness, inflammation, etc. are all here. It is simply eye-catching. In fact, it is precisely because of women’s health awareness. Improvement, personal care products have been advancing rapidly. Of course, I personally do not recommend doing it. You can make money, but the reputation is not easy to spread. A friend once asked me whether I could do a sexy micro-business or male products. At that time, I rejected it. His idea, in fact, is that you can go through direct sales, but you can’t go through the agency model. Zhou Tian believes that no one is willing to share his or her own unspeakable secrets! This is also contrary to the word-of-mouth communication and fission attributes of Internet micro-e-commerce products! However, you can absolutely go for the direct sales model because the demand is huge! Ru Bang Girl has become popular in the past two years. According to statistics, the brand's annual revenue exceeds 10 billion!

Observation 5 of the most profitable categories sold by micro-business in 2017: Underwear and panties seize market opportunities

Maybe you have noticed that your circle of friends has been occupied by all kinds of tall and straight bras for a while, and your career line has surged and high-profile to seize the market. It is also a big eye-catcher. Some girls are exposed to this naked blow. And they are even more indignant. In addition to the popular women's underwear, men's British sweatpants and Dr. David's are also the same. Small underwear, big business, so popular! In fact, whether it is personal care, underwear, or sweatpants, they understand your core needs and the copywriting is very good. When your desire to buy is aroused, you naturally cannot refuse and can only obediently pay for it. Got it! Marketing is so magical. Marketing is attraction. Smart marketing: sellers are God, users are not!

Observation 6 of the most profitable categories sold by Wechat merchants in 2017: Hundreds of billions of cakes of functional skin care products Friends, you may have noticed, yes, it’s time to talk about skin care products. Why did Zhou Tian add the word “efficacy” in front of skin care products instead of directly writing beauty and skin care products? In fact, anyone who knows a little bit about skin care products knows that skin care products Products can be broadly divided into two categories: "basic skin care" and "functional skin care". Wechat business originated from facial masks. Why are facial masks easy to make, but then difficult to make? What about now? Zhou Tian believes that skin care products will definitely pick up significantly this year, because the industry has settled down and returned to rationality. Just yesterday, a good friend I met in Beijing, Da Cong, has been making skin care products. Although he said he wanted to switch to health products, Because he has always been doing basic skin care, basic skin care is definitely a bit more difficult to do, but if you focus on "functional skin care" and then sell it as an add-on or pair it with basic skin care products, your business will definitely get better!

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