How should micro-businesses manage their own circle of friends efficiently?

Why should others buy my product? Why should someone else be my agent? To be a micro-business and add accurate fans, you need to give others a reason to add me. When selling products, you also need to give others a reason to buy my products. The same goes for recruiting agents. In this process, the most important thing is to let the other party trust you. Because of trust, it is simple.

How do micro-businesses create a circle of friends (common to agents and distributors)

Although everyone can become a micro-business , but not everyone can do a good job in micro-business. Micro-business can be cultivated. Compared with grassroots, it is easier for professional experts and opinion leaders to do a good job in micro-business. Because they have more say and influence in certain aspects and fields, fans are more likely to trust them. Influence determines attraction. In the end, the development of influence is the concrete manifestation of product personification. Dealing with products is also dealing with people.

　1Be a good person

The simplest thing is to post your own personal photos. Whether it's going out to play or putting on a facial mask and eating a big meal...all the fun, interesting and desirable things in life can be posted on Moments to show the truest version of you. But the premise is that your photos should be taller, more tasteful, and more sunny.

Be a good person, convey positive energy, and create a tasteful circle of friends. In short, it makes people think that you are a living, flesh-and-blood good person.

## 　2 Providing value

This is the most easily overlooked point by many micro-businesses, especially novice micro-businesses. If you are a micro-business selling skin care products, it is best to share a piece of practical value Moments copy about skin care every day.

For example, sharing this article for others to read is free sharing, although it cannot bring you direct benefit. But everyone is willing to share valuable articles and novel things. The reason why is because these things bring us value and fun. Not only that, we also hope that friends around us can also see and feel it.

## 　3Create professionalism

If you sell skin care products and don’t even understand the professional knowledge of the product, customers will encounter If you don’t know the answers to skin-related questions, it’s hard to believe you. Just like when we see a doctor, we like to go to experts. Because of professionalism, I trust you.

Create your "expert" identity and let your fans recognize you and trust you. Professionally help them answer their skin problems. Make her feel that she has learned a lot of valuable and practical knowledge in your circle of friends. Only by increasing trust can she bring about sales and repurchase rates.

##　4 Accurate interaction

Interacting with friends is very important, but interacting with accurate friends is even more important. As a micro-business, the purpose of interaction is nothing more than to generate purchases. No matter how you interact, you will ultimately get your precise fans to pay for you. The purpose of interaction, in addition to the above two points, is the most important process of communicating feelings, building trust, and maintaining communication. That is to say, what they value is a process, and the process is more important than the result.

It is best to be original in the circle of friends. No one wants to match others. For the same reason, no one wants to see a circle of friends with “colliding content”.

Nowadays, there are more and more homogeneous circles of friends. Homogenization will cause the public to turn a blind eye or even resent it. The biggest vicious cycle is low prices. When everyone When the products are the same, customers choose the low price.

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