Baidu, Sogou, and Yahoo officially support AMP

According to information from the php Chinese website, on the occasion of China’s Women’s Day, Google disclosed at the developer conference that China’s Baidu and Sogou have become partners of Google’s “Mobile Web Acceleration Project”. It will be fully integrated with Google's AMP, which means that Baidu and Sogou can use Google's open source framework technology on the mobile terminal to allow Chinese netizens to load search results and related web pages faster. (Why does Google launch the AMP plan?)

In addition, Yahoo Japan has also joined Google AMP on the mobile side. Google chooses search engine brands in these regions to cooperate because Baidu and Sogou have huge local search market shares and index almost all web pages in China. This allows AMP to be applied to websites around the world more quickly.

#At the same time, Google also said that this technology will also shorten the loading time of mobile ads. But for most SEOs who rely on Google for their livelihood, they are more worried that Google's AMP will affect their website rankings. Google admits that if there are two identical web pages in the search results, the AMP web page will be given priority by Google. (The impact of Google AMP and Baidu MIP on SEO)

That is, after it was reported on the Internet that Baidu and Google cooperated to promote PWA (compressed version of APP) , the two companies have also cooperated on mobile AMP. Former old enemies, after Google withdrew from China, for Baidu, it is still possible to promote and cooperate with Google in these technologies, because there is no conflict of interest and business competition

As early as October 2015, Google began testing an acceleration project service for mobile web pages, called the "Accelerated Mobile Pages Project" (abbreviation: AMP). (For details, see: GWhat is oogle AMP? ) This move is to counterattack features similar to Facebook’s instant articles and Apple’s Apple News , the difference between Google and them is that it will not charge publishers. Twitter, The New York Times, etc. have become the first batch of partner members of Google’s “Mobile Web Page Acceleration Project”. Google’s mobile project is of great significance. It can reduce the loading speed of mobile web pages to less than 1 second, truly allowing mobile phones to open web pages in seconds. .

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