What is the difference between WeChat mini program and APP? WeChat Mini Program was officially introduced to everyone yesterday. Many friends still don’t know what the difference is between WeChat Mini Program and APP? The editor below will introduce to you the comparative evaluation of WeChat applet and App mobile software. Let’s take a look.
"A mini program is an application that can be used without downloading or installing. It realizes the dream of having an application at your fingertips. Users can open the application by scanning or searching; It also embodies the concept of 'use and go'. Users do not need to worry about installing too many applications. Applications will be everywhere and available at any time, but there is no need to install or uninstall them. "
"WeChat. This statement by Zhang Xiaolong, the "father of small programs", set the tone for the development of mini programs. In view of the fact that mini programs are light applications on the Web, their own characteristics determine that they are not suitable for implementing overly complex functions.
The first batch of small programs were officially launched yesterday. How are they different from Apps? Can they replace Apps? Here, the editor provides you with a trial report on the ten most well-known mini programs.
Note: Since the WeChat search portal for mini programs does not fully support fuzzy search, many mini programs must be searched and entered with exact matches. Therefore, the names of the mini programs mentioned in this article are all full names.
Comparative evaluation of WeChat mini program and App mobile software
1. Qingmang Magazine
Qingmang Magazine, founded by former Wandoujia founder Wang Junyu, became one of the first mini programs to come out. The "Qingmang" App was just updated to version 1.0.1 in September last year, and the development of the mini program was almost at the same time. It can be said that this is a native small program, and various operations are most suitable for WeChat.
For example, it allows readers to mark up and take notes in an article. The text or pictures marked by the user will directly imitate the yellow highlighter marks and appear as highlighted underlines, making it extremely smooth to use.
Qingmang Magazine
2. Meituan Takeaway
After the user updates WeChat to the latest version, Search for "Meituan Takeaway" through the search window at the top of the WeChat main page, enter the mini program and select a merchant to enjoy the same food ordering service as on the App.
Although Meituan’s takeout app can be shared with friends, takeout orders cannot yet be merged, and the application still has flaws.
Meituan Waimai
3. Didi ChuxingDiDi
Compared with service accounts, Didi The speed of opening the travel app is extremely fast.
However, the Didi mini program has removed the selection of different travel modes. When opened, it is called "Express" by default, and the map, travel mode selection, and personal account interface all disappear.
The left is the Didi mini program, the right is the Didi App
4, Ctrip hotel air tickets and train tickets
Looking at the page as a whole, the Ctrip applet is much simpler than the web version. The four major products: hotels, air tickets, train tickets, and bus tickets are arranged in order. After the transaction is completed, you can check the order below.
On the left is the Ctrip mini program, on the right is the Ctrip App
5, Tencent Video
As WeChat "Brothers from the same clan", WeChat videos are still very powerful. The 75-second long video ad on the PC page is shortened to 15 seconds on WeChat, and can be skipped by clicking on it.
However, Tencent Video Mini Program defaults to WeChat account login, which will make some members who use QQ account to recharge but it is not consistent with WeChat account very depressed.
##Tencent Video
6. Jingdong Shopping
The home page of Jingdong Shopping Mini Program gives a simple and crude explanation The search box hides all recommendations. Under the search box are all kinds of discounts, which is very visual.
The current problem is that products shipped and provided by JD Global Shopping and after-sales service cannot be purchased, as are overseas direct mail products shipped by some third-party merchants. The main reason is that cross-border e-commerce involves issues such as purchasing and exchanging foreign exchange, and the process is too complicated. It will take some time for mini programs to be available for global shopping.
JD Shopping
7. Maoyan Movie
Compared with the Maoyan Movie App, the Maoyan Movie Mini Program is fully functional, with basic ticket booking and purchase functions at a glance. However, the waiting and movie-finding columns are hidden. If you want to comment and rate movies that have been removed from the shelves, you have to search manually.
The left is the Maoyan mini program, the right is the Maoyan App
From the above seven mini programs, High-frequency and complex applications are still limited for the time being. It cannot be replaced by mini programs, but as long as the main functions of some low-frequency applications can be implemented on mini programs, the App can be completely uninstalled.
Account issues are also a major obstacle on the way for mini programs to overwhelm apps. Although the mini program will automatically log in with a WeChat account, in fact, many users use a phone account or other account to register and log in to the App. Taking "JD Shopping" as an example, modifying the mini program account is still a very troublesome matter.
In fact, we would like to expand this list to 10, but there are some products that we really want to try, such as mobile Taobao, Alipay, NetEase Cloud Music, etc., because of "well-known" reasons, they may not be available in the short term. A mini program will be launched, or it will fail to pass WeChat’s review.
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