Introduction to WeChat Mini Program Submission Review Standards and Delisting Standards

The review standards for WeChat applet submissions were revealed by the internal testers of the applet. They may have tacitly approved it. There are two more important review standards below. If the WeChat applet developer wants to make some applications and the following If the prohibition standards are met, it is better not to do it as much as possible. The mini program will not be approved.

WeChat Mini Program submission review items

1. The WeChat Mini Program’s LOGO, name and introduction

Account registration must be legal, and you cannot illegally use other people’s brands or trademarks, and Comply with the new advertising law.

Something that needs special attention is that the introduction of the mini program should be very clear and should not use vague word meanings, such as "improving the user's shopping experience." WeChat official recommendation is to specifically refine several functional points in the introduction and tell users.

The name of the mini program must be related to the service provided, and must be a combination of two or more words. It cannot be named with widely used words that are not identifiable, such as calendar and phone.

When submitting a mini program for review, the avatar LOGO should be as high-definition as possible. This definition means that the elements contained in the picture can be clearly seen and distinguished, otherwise WeChat will not approve it.

2. Mini program function provision

WeChat hopes that users can directly use related functions when they open the mini program. Therefore, this document mentions that users can use the mini program page to You can use related services, they cannot be hidden, and you cannot make multiple jumps. There are special regulations that "the home page of the mini program must be accessible directly or within 2 clicks" related functions.

The function of the mini program cannot be too simple, such as having only one page or providing only one button.

Mini programs cannot display or recommend third-party mini programs, and cannot do mini program navigation, mutual promotion, mini program rankings, etc. It is also not possible to search for other mini programs through mini programs.

When users use mini programs, they cannot condition themselves on following or using other mini programs.

3. The content of Mini Programs

Prohibition of induced sharing

Mini Programs cannot be used for marketing activities or advertising purposes, and cannot contain tests such as fortune telling and horoscopes. The content cannot include gambling, guessing, lottery, etc.

The pictures in the mini program cannot contain advertisements or URLs.

The above are the noteworthy aspects of "Common Rejection Scenarios on Mini Program Platforms".

Note that the operation mini-program has been removed from the shelves

Re-prompt, cannot be induced to share, cannot be induced to share, cannot be induced to share.

1. WeChat does not allow batch registration or repeated submission of a large number of similar mini programs.

2. The addition of small programs cannot be paid and must be added for free.

3. If your WeChat applet contains a payment function, it needs to be clearly indicated in the introduction.

4. If you want to start a business through a mini program, please note: If the company to which the mini program belongs is acquired or merged, you will continue to use the mini programs you receive from WeChat and the WeChat mini program.

5. If the mini program uses the geographical location positioning function, the user's consent must be obtained when collecting and obtaining the user's geographical location.

6. Mini program background services are limited to centralized purposes: VoIP, audio playback, geolocation, task completion and local reminders.

7. Prohibit the automatic playback of multimedia such as audio and video.

Functionality - "Mini" programs should focus on simplicity

Mini programs are an industry-influential service, but in actual development , we should still maintain a normal mind and avoid developing small programs into "big" programs. According to the "Common Rejection Scenarios of the WeChat Mini Program Platform", the naming and conciseness of WeChat Mini Programs should "clearly introduce the function points of the Mini Program". If the program functions are too complex, it will also increase the difficulty of summarizing the Mini Program.
By the way, the "WeChat Mini Program Platform Operation Rules" clearly states that games, live broadcasts, virtual item purchase functions, etc. are not yet open, and mini games and test content are prohibited in mini programs, so if you want to use the mini program platform Companies that make games and live broadcasts on the Internet should pay special attention.
What kind of small program can be called simple? He Shiyou, CTO of Aifaner with rich experience in front-line development, put forward four suggestions:

Simple functions, close to the scene and easy to use;

Quick and convenient operation, simple interaction;

The file size of the code resources of the program itself is limited to 1MB. This is the current hard limit of WeChat. The purpose is to control the page that finally reaches the user device to 5 MB. In fact, for the best users Experience (close to native), do not use complex page logic;

WeChat applet also limits the number of pages that can be opened at the same time (5). Although the sixth page can be opened, it is still recommended Streamline the business logic to less than 5 pages, and don’t think about driving traffic out. There is no such thing as a “link” in the WeChat mini program.

He Shiyou believes that the most suitable WeChat mini program is a tool program. Not only are tool programs relatively simple to develop and take up less resources, they are also easier to avoid WeChat's operational and development requirements for commercialization, user information acquisition, and API use. In terms of establishing a user system, since the user information provided by WeChat authorized login is relatively fixed, He Shiyou also believes that small program developers who want to establish a user system will only use the information provided by WeChat authorization to avoid violating WeChat's restricted areas.

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