Analyze areas suitable for mini program development
What is a mini program? The essence of a mini program is a webapp. The most typical case is "Didi Taxi" connected to WeChat. Although I haven’t downloaded the installation APP, I can still use Didi Taxi’s services normally through WeChat, and WeChat can provide all the required underlying capabilities such as positioning and payment.
Zhang Xiaolong hopes that WeChat mini programs should be "ubiquitous, within reach, available at any time, and run away after use" for users. The key point is On the word "small". Then, low-frequency, non-rigidly needed, lightweight, single-function applications that do not need to mobilize too many system-level capabilities seem to be more suitable for small programs.
As shown in Figures D and H, there are many paid O2O categories, life service categories, Desktop Tools, Chat Enhancement Tools and Group Management Business are areas that are not frequently used, have single functions and low frequency of use, and may become a A good entry point. These long-tail services have low demand frequency and do not have the ability to become independent apps. Therefore, they choose to rely on the big tree of WeChat to better enjoy the benefits.
[Related recommendations]
1.Full source code download of WeChat mini program
2.WeChat mini program demo: Zhihu Daily
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