In-depth understanding of HTML5

　

　H5 Advertisement , including the H5 advertising design process, what are the details and stages. In order to help more people understand H5 advertising, I made a special handout. At the same time, I unexpectedly received very good feedback and recognition! This is a great encouragement to me! There are still many imperfections and content in my lecture notes that need to be systemized. However, I believe it will be difficult for you to find systematic H5 advertising explanations of my size on the Internet today ~ I hope I can make a modest contribution to this industry! The most comprehensive one on the Internet at present H5 popular knowledge sharing practical content handout!

#　Initial understanding of H5:

The first time I came into contact with H5 was when I played the H5 game "Look at How Colorful You Are" which was very popular at the time. Then around October 2014, I met the first interactive company that designed H5 and saw some cases. Then foreign orders flew in very quickly, and we also did some H5 last year.

　

##　 However, I really feel that this thing is not The simple thing is that at the beginning of this year, I usually work overtime and only have time to think about some things during the Chinese New Year. After I related some of my own experiences, I had the courage to call H5 advertising the beginning of the socialization of digital design in the future! I began to try to spread my opinions on the Internet through writing and sharing. Then, I didn’t expect that the spread would be so fast and my popularity would be so high! I even encountered a well-known large company directly copying my copywriting and cover, which also made me dumbfounded. In fact, it’s not how great I am, it’s just that I just learned about what everyone is interested in a few months ago. I am an ordinary designer like you.

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Let’s officially start our sharing:

A brief introduction to H5 advertising

## 1. What the hell is H5?

It’s too common in advertising life~ This symbolic thing consumes your time, your energy, and even your emotions every day. "When talking about print advertising, you will think of paper; when talking about TV advertising, you will think of tvc and creative short films. Talking about H5? What about H5? What the hell is it? It sounds very foreign. What does a letter plus a number mean?

　

　2. What is HTML?

If you want to understand H5, you first need to know what ishtml

## HTML, the whole process is HyperTextMarkupLanguage, which means "Hyper Text Markup Language" in Chinese. Since its invention by the World Wide Web (W3C) in 1994, it has gradually become the industry standard for web markup language. It is A markup writing language that makes up web pages. HTML has currently gone through five minor revisions until htm15 was finalized in October 2014. The current set of HTML5 specifications can directly mark videos, sound effects, and even paintings. , the previous version of HTML4 used a plug-in such as flash to complete these commands. I have made such a big circle, just to tell you that the H5 of H5 advertising is a simplified version of the name of HTML5, and it is also a nickname given by our people. , you will know that this is an advertisement about web page language code

　

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HTML5 is not a medium. You can understand it as a possibility to connect all media. Although we only see the mobile circle of friends now, this is just the beginning...

3. How did HTML5 evolve into H5?

This was a smooth process Son, of course, in quotation marks!

Maybe it’s just for good taste, maybe I want to be mysterious, maybe too many frontline communicators lack the proper knowledge background, the name H5

is in the dictionary of the marketing army It quietly appeared, and within half a year it became popular all over China, and it also became a pioneer in digital design in the advertising industry!

At first, the programmer monkeys were very unhappy~ I thought To maintain the purity of the name htm15, they look down on those sales groups who talk about the myth of H5 every day, just for the sake of selling!

But, unfortunately, As time goes by, the seemingly more authoritative name becomes the old name and becomes history. This sounds quite funny. So, is this a joke of this era?

　 HTML5 and H5 can no longer be equated nowadays. They are related to each other, but also have differences

##　4.H5 Is the title appropriate?

We just mentioned that html is an abbreviation, and each subtitle has a fixed meaning. If you remove three of them, it will be easier to pronounce but the meaning is wrong. The key is that it is international No such statement! However, you have to estimate that the Internet industry in our country is a booming outlet. Facing the ever-expanding demand, there are not enough programmers. What to do if there is scarcity? Who will fulfill the demand for htm15 on the mobile terminal? ?Facing the big momentum, whether you are speculative or unwilling, a large number of non-professional programmers have joined the team. It was pushed to the front line by the market. In order to achieve the effect of htm15 that we initially thought, programmers who were not good at htm15 mobile had to refer to a large number of previous generation code technologies to assist with seemingly similar effects. As the demand for H5 advertising expanded, mobile H5 advertising has also been mixed with a large number of cases that were not entirely written in HTML5, turning it into a pot of eight-treasure porridge! In this way, the name H5 quietly replaced HTML5 and became a "hot technical word. Of course, this is also in quotation marks!" Now, when you mention HTML5, people don’t know what you are doing. When you mention H5, people seem to understand it. I don’t know whether they really understand it or pretend to understand it. Anyway, they understand it! As for what is htm|5 and what is web, do you care? There are actually very few people... Of course, this may also make sense. The general public may not be interested in knowing so many technical things. They just want a name that is easy to remember. The sellers here are quite powerful! Put one A relatively complex concept is quickly packaged into another thing and then sold quickly. Although everyone does not know what it is, the communication effect is as follows: "If you use technology to sell it, he may not be able to do it." Others make it clear! The entire industry has become accustomed to it after hearing it too much. Now when people in the industry hear H5, they will not think that you are talking about html5, but will understand and understand that what you want to talk about is the mobile web page. Of course, it contains There are many, many faces. In this case, using the name H5 to summarize these interactive ads originated from html5 is actually a no-brainer. If you really change things, the industry may become even more chaotic. The current market background does not allow us to do this. If we want to segment, we need a strong system to support it. We have not yet formed this system. Therefore, the current scope of H5 advertising refers to those web pages with special effects and interactive experience sound effects that are spread on mobile terminals. The scope of coverage has exceeded his original definition itself. "If you expand the scope a little wider, all mobile web pages are H5 pages. You can even understand it this way, and some viewers may want to criticize you! This is not what I said, It is not a definition created by a certain organization or individual. It has been passed down by word of mouth and has been widely recognized. Not only the advertising industry, the game industry, and the Internet industry have also used it. This is also a very interesting Chinese characteristic at present. H5 probably means this.

##Source: http://finalshares.com/read-60

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