What is Google Tag Manager

Google Tag Manager or GTM is a library/tool ​​that helps you maintain your sanity by managing application scripts and code.

If you have ever used Google or Facebook ads, then you need to add a bunch of tags to your app. Then, assuming you want to add another tracking service... you now need to include another 3rd party library in the footer of your application. Over time, this can cause clustering issues for your application. You'll have script tags and iframes embedded everywhere.

Wouldn’t it be amazing if all these third-party scripts and embeds could be managed in one place? That's what Google Tag Manager is here to do.

Google Tag Manager is a great tool that allows you to add new users with limited access and allow them to add any libraries or scripts to your app . The marketing department usually has control over adding new pixel tracking or user tracking scripts to the app. Now they don't have to ask developers every time they need something new added.

Another cool thing about GTM is that you can automatically create triggers when the user clicks a button or enters text in a text box. This way, you can get great analytics data about the elements and user interactions on your website.

Be sure to register with Google Tag Manager to make your development life easier ;)

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