How should a website be optimized from within?

Methods to optimize the website from within: 1. Purchase a domain name and choose keywords that are conducive to user memory or brand; 2. Choose a server with high stability and security; 3. Position the core content of the website and determine Target keywords, main keywords, etc. of the website; 4. Plan the structure and layout of the website. A reasonable structure of the website is not only conducive to user experience, but also conducive to search engine friendliness.

A properly optimized website should first do the internal optimization of the website, and then start to implement the external optimization strategy of the website. The commonly referred to search engine optimization (SEO) services or SEO network optimization actually include on-site optimization and off-site optimization of the website. So how to specifically implement on-site and off-site optimization of the website?

Internal optimization often refers to making adjustments to the website’s internal structure, section layout, and keyword distribution when optimizing a website. It is not only necessary to consider the friendliness of the website to search engines, but also to consider users. degree of experience. With the changes in search engine algorithms, internal website optimization plays an increasingly important role in search engine algorithms.

The specific steps for implementing internal optimization of the website are as follows:

1. Purchase a domain name. Choose keywords that are conducive to user memory or branding.

2. Select the server. When choosing a server, you need to consider the stability and security of the server.

3. Positioning of the core content of the website. After determining the core content of the website, you can determine the target keywords, main keywords, etc. of the website.

4. Website structure and layout. A reasonable structure of the website is not only beneficial to the user experience, but also beneficial to the friendliness of the website to search engines.

External optimization refers to using all external Internet resources to promote the original site. There are many types of promotion, which can be soft article promotion, video promotion, advertising promotion, etc. The form of promotion can be expressed in various web2.0 display methods.

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