Methods to improve website inclusion in Baidu: 1. Optimize the directory structure of the website; 2. Maintain the stability and smoothness of the server; 3. Maintain the originality of the content on the site; 4. Maintain a certain frequency of website updates; 5. Import High-quality external links.
Methods to improve website inclusion in Baidu:
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1. Optimize the directory structure of the website
The structure of the website is the foundation of a house, and its quality directly determines the content inclusion rate of the entire site. In order to solve this problem, SEOers need to work harder on the structure to create a link depth of no more than 4 levels, and all dynamic links are handled in a static or pseudo-static manner.
Second, keep the server stable and smooth
A stable and smooth server is the characteristic that Baidu Spider likes. According to my personal comparison, is the fastest in terms of speed. It is best not to choose a server in the United States. Every time you open it, the response time will be 200MS or more.
This is not a good user experience. If the time is delayed a little more, the user will probably click the button to close the page. If users don’t like your website, search engines won’t like it either.
Three, Maintain the originality of the content on the site
Baidu has always emphasized that original content can help websites gain more rankings , this is the favorite content of Baidu Spider. Compared with pseudo-original collection, it will have obvious advantages in collection.
Furthermore, the new site must use original content to increase trust. The author has tried to fill a new site with collected and pseudo-original content. There are no omissions in other optimizations, and the later original content will also follow. , but this new site still has no rankings after 8 months.
Four, maintain a certain website update frequency
Updating the website every day will allow spiders to come back with a full load every time. This will form a habit in the long run. , the spider will automatically come to crawl the content as soon as the hour comes. In the long run, when the website gains a certain weight in front of the search engine, it will be able to collect articles in seconds, just like the effect of a large website.
5. Import high-quality external links
Although the role of external links is getting lower and lower, it is undeniable that external links to the website still have a recommendation effect. It still has a good promotion on website ranking.
High quality here refers to things like friendly links and reprints of excellent articles. The signature files of blogs and forums have been regarded as spam links. Such links should be abandoned. If they continue to be used, they may have negative effects.
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