What does a title with SEO significance look like?

Algorithm of title weight

1. The more keywords appear and the fewer words, the greater the weight. High, the number of words in the title displayed by the search engine title is certain; however, it is taboo to blindly pile up keywords. When the number of occurrences of a keyword is greater than the upper limit set by the search engine, the weight will not accumulate, which will cause a waste of weight and may even be criticized by the search engine. In terms of punishment, demotion, etc., the author recommends that the best keyword appears 2-3 times, preferably 2 times, and no more than 3 times at most.

2. According to the principle of search engine word segmentation, the higher the keyword is, the higher the weight. All other things being equal, sites with higher keywords will rank higher than sites with lower keywords.

3. Also based on the principle of SEO word segmentation, the more completely matching the keyword, the higher the weight. For example, if you use the keyword "seo training", the weight of seo training is greater than that of "seo practical training".

4. Forward matching is greater than reverse matching.

5. The greater the keyword search volume and the broader it is, the better the ranking, the more clicks, and the greater the value.

Principles of title design

1. Number of words. The number of words in the title that Baidu can display is 60 characters. Others are omitted, so it is best to shorten the title to 60 characters. Within the range, the more characters there are, the lower the weight each keyword will get and will not be displayed in the search results. The weight will not be wasted when concentrated. Note that what we are talking about here are characters, not Chinese characters. A Chinese character consists of 2 characters and should be controlled within 30 Chinese characters. Because there are other symbols and so on that are also characters, the number of characters in the title must be controlled.

2. According to the principle of word segmentation, important keywords appear in the front and minor keywords appear in the back.

3. The number of keywords in the title is best controlled within 2-5, and avoid being greedy for too many.

4. The title should be of a marketing type, grabbing the customer’s interest at first glance and making the customer curious and want to click to see what happens. For example, the title of Aizhan.com’s practical SEO training is added - Top SEO Instructor training.

5. Avoid stacking keywords. It is best to control them within 3, with 2 being the best.

6. Important keywords must be completely matched. It is best to appear twice and at the front.

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