What are the pros and cons of website external links?

The pros and cons of website external links: Excellent external links can effectively increase the exposure of the website, have a higher promotion effect on rankings, and are given a higher weight by Baidu; too many invalid links and Spam links may cause your website to be severely demoted.

#External links are an indispensable part of website operation. If a new website is not driven by external links, it will be difficult to perform well in front of Baidu. Although in today's content-oriented era, external links are still an important aspect of SEO.

Today, the author will analyze the pros and cons of five common external links to websites, hoping to give some help to friends who are on the road to SEO.

1. Friendly links between websites

Friendly links between websites are currently relatively excellent external links, and are given a higher weight by Baidu, which plays a vital role in rankings. Has a high promotion effect. However, due to the special nature of friendly links, for example, if a neighbor's website is K-ed, it will affect itself. Therefore, webmasters need to pay special attention and be diligent in checking friendly links to prevent the other party from secretly dropping their own links.

2. Excellent articles are reprinted

Pages that are reposted and have external links to their own websites are of high quality and will be valued by Baidu. If they are reprinted more times, It can effectively increase the exposure of the website, and at the same time, it can also allow users to enter your website through your external links. This kind of external links is worth promoting and has great promotion significance for the website.

3. Baidu’s own product external links

I often hear that some people have done too many external links to Baidu products and have been K-ed. In fact, I think it can’t be like this. If you jump to conclusions easily, you should consider the content of the website, server stability, and other external link factors. If you make external links in Baidu products, the probability of being deleted will be higher than that of other websites. If too many external links are deleted, they will be considered invalid links, which will have negative effects.

4. External links from large platforms

Large platforms such as 58 and Baixing.com, as well as B2B enterprise platforms, often publish and maintain external links. Not a bad idea. Some platforms will sink external link pages if they are not updated for several months, requiring the webmaster to log in and refresh.

5. Blogs, forums, Q&A, signature files, and webmaster tool external links

The above external links are now treated as junk external links (what? Such external links are cheating external links). Webmasters should give up these external links. They have no positive significance for rankings. They should focus on useful places, such as writing articles and submitting contributions. The arrival of the Pothos 2.0 algorithm has brought external links to a more standardized state. At the same time, the role of external links has been weakened. Webmasters should focus on content. Currently, only excellent content can be the mainstay of the Internet.

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