In-depth analysis of whether the corporate website needs SEO outsourcing

For those who do SEO, if you have not been on a website, you have not experienced a complete career in SEO. Especially those who do SEO outsourcing, if they do it well, they can achieve a success rate of more than 90%, but if they do it poorly, the success rate cannot reach 60%. Now that the Internet era is coming, countless companies are flocking to it as if they see a gold mine. They don't know that this is a big pit. Those who can get up are those who stand up and become stronger by stepping on countless corporate entities. During my one year in the outsourcing team of the SEO business department, I saw many websites that were doing very well in SEO and asked for help, wanting to make their websites better. There were also companies that had never been involved in e-commerce and wanted to test the waters, no matter the industry. There are a considerable number of websites and enterprise websites. The author below will talk about the SEO status of those enterprise websites in this project team.

1. The SEO situation of corporate websites in the outsourcing project team

Generally, companies that need SEO to be outsourced either do not have their own network technology team, or the team is not strong enough and cannot afford the responsibility. Great responsibility. The corporate websites that were sent were basically zero-optimized websites, and of course there were also corporate websites with some of the best products in the country. After preliminary judgment and face-to-face discussions with the customer, the project manager confirms the requirements and price, and the order is officially established. What’s interesting is that there will be corporate websites in the same industry that require similar keywords, but Baidu’s homepage only has so many positions, which requires proper arrangements by the project management team.

2. How the outsourcing project team operates the SEO of the corporate website

I believe that many people will be interested in the operation process of SEO outsourcing, especially those who want to do SEO outsourcing Enterprise, let me share it. The process of SEO outsourcing is the same as that of ordinary companies doing internal SEO, using the same techniques, but the outsourcing company already treats website SEO as an assembly line to produce products.

1. The optimization specialist makes the optimization plan

2. The project manager confirms and modifies the optimization plan

3. The optimization specialist provides performance reports in stages

4 , Optimization specialists schedule the website optimization process and notify customers

5. Optimization specialists work with editors, programmers, and web designers to rectify the website at the same time

3. Do you need a corporate website? Doing SEO outsourcing

After reading the above process, it is estimated that some people who are confident about setting up their own team will give up the idea of ​​website outsourcing. After all, SEO outsourcing costs are not low, and relying on others rather than relying on oneself, self-confidence Most people chose the latter. However, there are also many companies that do not understand technology and are still hesitant to choose the former or the latter. Let me give you a few standards for your reference.

1. Don’t do it if you don’t have a technical team. Even if your SEO is done well, if there is no technical maintenance after the outsourcing is stopped, it will be brought back to its original shape within half a year.

2. For those with technical teams, it is best to do consultative outsourcing. Others can come up with plans and operate them internally. This can avoid detours.

3. As your own test project, you can do it for fun, which is equivalent to spending money to buy lessons, but this kind of late-stage unproductive projects account for a large part

The project completion rate of the project team over the past year is around 95%, which is at the middle level of all groups. Now I look back and find that many websites can no longer be opened, or the domain names have become someone else's. Most of these are the result of the lack of a technical team (no one knows how to manage websites, so websites are naturally not popular in the company). Therefore, I would like to advise those companies that want to do SEO outsourcing to think about what they really need and what results can be achieved through this matter before taking action, otherwise it will really be a waste of time and money.

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