What are the misunderstandings about SEO external links?

Although the author basically doesn’t do much external links now, and has escaped the load of hundreds of external links a day in the past, I have never been far away from the category of external links, and I am more or less paying attention to this information, or Learn about A5, etc., or go to famous independent blogs, or communicate with friends. Although the adjustment of Baidu algorithm is gradually indicating that the role of external links in SEO optimization is getting smaller and smaller, for SEO, I always believe After all, corporate website promotion of external links is an indispensable existence, but with the adjustment of Baidu's algorithm, strategies and methods for external links need to be changed.

But it is undeniable that many people who do optimization or promotion are still making a series of common mistakes. What are the specific misunderstandings?

Myth 1: External links are still at the level of pursuing quantity

The more external links the better, The key lies in the word "fine", which is a commonplace topic. Instead of spending so much time on low-weight signatures, plain text, and watermark comments, it is better to spend some time on creating a high-quality external link.

Myth 2: Making external links is equivalent to copying and pasting

The copying and pasting referred to here is to use some ready-made articles or topics on the Internet or directly copy, or It is to take part of it, or combine multiple articles, and then add your own external links to the article. This method of collecting local materials, I think is to pursue the number of external links, so I don’t care much about the quality of the content. .

Myth 3: As long as the included places can be used as external links

It does not mean that places with high weight are suitable for your website, nor does it mean that the included places are better. Websites can use external links. The choice of external links should pay attention to relevance. Posting subsidies on irrelevant websites, even if the administrator does not like it, may not be reviewed or deleted, and sometimes it may be mistaken for search engines. I thought it was a garbage company. The survival of external links is very important. It is better to do less of this thankless task.

Myth 4: Most anchor texts link to the homepage

In fact, this is also a mistake I often made in the past. Whenever I link to anchor text, I always link to it. To the homepage, in fact, making some links to long-tail words can bring more traffic to the website. Linking keywords to internal pages in a purposeful manner can also provide your target customers with more valuable content. It is possible to increase the weight of inner pages.

Misunderstanding 5: Not changing accounts frequently

Some comrades want to do it once and for all, and always use the same account to publish external link information on the same website. If by then If there is a problem with the other party's website or the account is blocked, then the external links published on this website will no longer exist.

Myth 6: As long as the external links are included, you don’t need to worry about them

In fact, most external links have a survival time, think of some classified information and B2B websites , the validity period of the information ranges from 3 to 12 months. After the validity period of the information, the information will automatically disappear. Therefore, for the stability of the external link, it is best to pay attention to the validity period of the information when publishing external link information. After the information expires, try to make up external links in this area.

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