What is the role of internal links on a website?

When doing SEO, of course you must think about internal links. Internal links are a method commonly used by webmaster friends when doing on-site optimization. The importance of internal links cannot be denied. The healthy growth of the website cannot be separated from reasonable internal links. construction.

Some people don’t know enough about the importance of internal link layout. In fact, spending some time on internal link layout can not only improve the ranking of keywords , bringing unexpected traffic to the website. Internal links of relevant articles can also increase the PV of the website, etc., and are also very helpful in improving the user experience of the website.

So what role do internal links play in website optimization?

First of all, we must understand one thing: internal links are not done for SEO.

The existence of internal links is to guide users to browse and read related content. Internal links are set up to increase users’ PV.

If the internal link links to a deliberately designated page that has no relevance, then it is conceivable that the user's bounce rate is still very high.

Secondly, the existence of internal links can be said to be meridians. Blood, weight, flows in these meridians. If the meridians are blocked, one can imagine the serious consequences.

If the internal links are done well and the relevance is high enough, then ranking will be relatively easier.

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