How does online promotion work?

This article will introduce the points that should be paid attention to when thinking about the effect of online promotion.

The first stage: Adjust the advertising of Baidu bidding platform:

Analyze industry competitors, screen and organize Baidu bidding Account keywords, reclassify keywords, and adjust the price of keywords in the promotion unit. Optimize Baidu bidding account, improve keyword conversion rate, and reduce Baidu bidding promotion costs. In a short period of time, Baidu’s bidding effect will be improved.

Optimize Baidu bidding details:

1 Delete keywords that no one clicks or have very few clicks,

2 adjust the keywords with large click traffic but Prices, matching methods and promotion areas for popular traffic words with low conversion rates.

3 Increase the price of keywords with high conversion rate but low display rate, and improve the ranking of keywords.

4. Adjust the matching method and promotion price of keywords.

5. Optimize the title and creativity of Baidu bidding.

(Basis for adjustment: real-time adjustment of the website bidding backend by analyzing Baidu bidding keyword data)

The second stage: search engine SEO optimization to improve keyword rankings.

Analyze the SEO promotion situation of accurate opponents and collect accurate opponent promotion data, use Baidu bidding promotion data to reasonably adjust the keyword layout of the website, focusing on optimizing high traffic, high conversion rate, and low competition Key words. Let the website's keyword ranking gain ranking in a short time

SEO optimization details:

1.Analyze and collect competitor promotion data

2.Analysis And organize SEO optimization keyword promotion data

3. Adjust the SEO structure of the website to make the website comply with SEO optimization

4. Update the daily news information of the website.

5. Monitor website SEO promotion status and adjust optimization methods at any time.

The third stage: a large amount of free advertising information to increase exposure.

Let the company’s training information be visible to more potential customers.

Specific work:

1. Collect and analyze competitors’ free promotion platforms and promotion situations.

2. Collect various websites and platforms where potential customers will go, and register accounts for these platforms.

3. Organize a large number of relevant articles and news and publish them on various website platforms.

4. Monitor the effect of free website promotion and adjust the details of free online promotion in a timely manner.

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