How does online promotion work?
This article will introduce the points that should be paid attention to when thinking about the effect of online promotion.
The first stage: Adjust the advertising of Baidu bidding platform:
Analyze industry competitors, screen and organize Baidu bidding Account keywords, reclassify keywords, and adjust the price of keywords in the promotion unit. Optimize Baidu bidding account, improve keyword conversion rate, and reduce Baidu bidding promotion costs. In a short period of time, Baidu’s bidding effect will be improved.
Optimize Baidu bidding details:
1 Delete keywords that no one clicks or have very few clicks,
2 adjust the keywords with large click traffic but Prices, matching methods and promotion areas for popular traffic words with low conversion rates.
3 Increase the price of keywords with high conversion rate but low display rate, and improve the ranking of keywords.
4. Adjust the matching method and promotion price of keywords.
5. Optimize the title and creativity of Baidu bidding.
(Basis for adjustment: real-time adjustment of the website bidding backend by analyzing Baidu bidding keyword data)
The second stage: search engine SEO optimization to improve keyword rankings.
Analyze the SEO promotion situation of accurate opponents and collect accurate opponent promotion data, use Baidu bidding promotion data to reasonably adjust the keyword layout of the website, focusing on optimizing high traffic, high conversion rate, and low competition Key words. Let the website's keyword ranking gain ranking in a short time
SEO optimization details:
1.Analyze and collect competitor promotion data
2.Analysis And organize SEO optimization keyword promotion data
3. Adjust the SEO structure of the website to make the website comply with SEO optimization
4. Update the daily news information of the website.
5. Monitor website SEO promotion status and adjust optimization methods at any time.
The third stage: a large amount of free advertising information to increase exposure.
Let the company’s training information be visible to more potential customers.
Specific work:
1. Collect and analyze competitors’ free promotion platforms and promotion situations.
2. Collect various websites and platforms where potential customers will go, and register accounts for these platforms.
3. Organize a large number of relevant articles and news and publish them on various website platforms.
4. Monitor the effect of free website promotion and adjust the details of free online promotion in a timely manner.
The above is the detailed content of How does online promotion work?. For more information, please follow other related articles on the PHP Chinese website!
Hot AI Tools
Undresser.AI Undress
AI-powered app for creating realistic nude photos
AI Clothes Remover
Online AI tool for removing clothes from photos.
Undress AI Tool
Undress images for free
Clothoff.io
AI clothes remover
AI Hentai Generator
Generate AI Hentai for free.
Hot Article
Hot Tools
Notepad++7.3.1
Easy-to-use and free code editor
SublimeText3 Chinese version
Chinese version, very easy to use
Zend Studio 13.0.1
Powerful PHP integrated development environment
Dreamweaver CS6
Visual web development tools
SublimeText3 Mac version
God-level code editing software (SublimeText3)
Hot Topics
1386
52
Vue3+TS+Vite development skills: how to optimize SEO
Sep 10, 2023 pm 07:33 PM
Vue3+TS+Vite development skills: How to perform SEO optimization SEO (SearchEngineOptimization) refers to optimizing the structure, content and keywords of the website to rank it higher in search engines, thereby increasing the website's traffic and exposure. . In the development of modern front-end technologies such as Vue3+TS+Vite, how to optimize SEO is a very important issue. This article will introduce some Vue3+TS+Vite development techniques and methods to help
What is a 301/302 redirect? How to redirect the website?
Jul 12, 2022 pm 12:07 PM
What is a 301/302 redirect? How to redirect the website? This article will take you through 301/302 jumps, introduce the jump methods, and analyze them from the SEO perspective to see which method is practical. I hope it will be helpful to everyone!
Summary of Vue development experience: Practice in solving SEO and search engine optimization
Nov 22, 2023 am 08:44 AM
Summary of Vue development experience: Practice in solving SEO and search engine optimization In the current era of rapid development of mobile Internet and Web technology, search engines are still one of the most important ways to obtain information on the Internet. For websites that need to gain high exposure in search engines, SEO (SearchEngineOptimization) is an essential task. So, for web development projects using Vue technology, how to achieve SEO and search engine optimization? Vue
How Vue performs SEO optimization and practical suggestions
Jun 09, 2023 pm 04:13 PM
With the continuous development of web technology, more and more websites are beginning to use Vue as the front-end framework. Although Vue can provide a good user experience and development efficiency, there are still some challenges in search engine optimization. This article will introduce how Vue performs SEO optimization and some practical suggestions. 1. Vue’s SEO issues Vue’s SEO issues mainly include the following points: Server-side rendering issues: Vue is a single-page application (SPA), which means that it is rendered in the browser through JavaScript
SSR technology application practice in Vue 3 to improve the SEO effect of the application
Sep 08, 2023 pm 12:15 PM
SSR technology application practice in Vue3 to improve the SEO effect of applications. With the rapid development of front-end development, SPA (Single Page Application) has become mainstream. The benefits of SPA are self-evident and can provide a smooth user experience, but there are some challenges in terms of SEO (search engine optimization). Since SPA only returns an HTML template in the front-end rendering stage, most of the content is dynamically loaded through JavaScript, causing search engines to have difficulties in crawling, indexing, and ranking. To solve this problem,
What is the difference between SEO and SEM
Aug 10, 2023 pm 03:48 PM
The difference between SEO and SEM is 1. SEO refers to search engine optimization, while SEM refers to search engine marketing; 2. SEO optimizes the visibility of the website so that it naturally ranks in front of organic search results, while SEM uses advertising to Paid ranking at the top of search results; 3. SEO is a long-term strategy, which requires continuous and sustained efforts to maintain the website's ranking in search engines, while SEM can be flexibly adjusted and implemented, and it can quickly adjust the advertising strategy as needed. and budget.
Optimizing website SEO: practice of pseudo-static hiding php suffix
Mar 07, 2024 pm 12:27 PM
As we all know, optimizing the SEO of a website is a very important part of website operation. The default URLs of dynamic web systems (such as PHP) used by many websites have extensions (.php, .html, etc.), which will affect the SEO effect of the website. In order to improve the optimization effect of the website, a common practice is to change the dynamic URL to a pseudo-static URL to hide the extension name and improve the user experience and search engine ranking of the website. This article will take "pseudo-static hidden php suffix" as the theme, introduce how to achieve this optimization in PHP websites, and
What does Douyin seo mean?
Sep 29, 2022 am 10:44 AM
Douyin SEO refers to Douyin short video search engine keyword ranking optimization. It is a short video search marketing science that integrates content operation and search algorithm rules. The significance of doing Douyin SEO: 1. The search behavior itself has clear needs, so the search traffic through short video search is relatively accurate, and the conversion rate is also high; 2. Optimize the top ranking display through short video SEO position, you can grab traffic from top competitors; 3. Short videos themselves have communication and sharing attributes, and brand promotion can be achieved through the top ranking display positions optimized by short video SEO.
