Many people who do SEO know that you must pay attention to relevance when doing external links. Irrelevant external links have no effect, but is this actually the case? What use can irrelevant external links bring?
A common question: External links must be truly recommended by users. (For high-quality external links, pay attention to meeting conditions and misunderstandings)
Question:
Is an irrelevant external link good? It is not a spam link, it is developed naturally by netizens.
According to normal understanding, the natural external links developed by users themselves should be very recommendable, but they are irrelevant external links. So are such external links useful?
In fact, it is also effective.
If we score the relevant external links recommended by users 100 points, then the external links mentioned above may also have 80 points, because they are indeed recommended by users.
So why is the score only 80 points?
When one page links to another page, some values will be passed there. Then the transfer will involve a ratio issue. Whether the external link is relevant or not will affect this ratio. Therefore, irrelevant external links will transfer the weight, but the amount of transfer is different. Then in the end we can also determine that irrelevant external links are useful.
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