What is the difference between Baidu PPC and natural ranking?

What we often refer to as "website ranking" is the natural ranking of the website in search engines in addition to bidding promotion. Before the natural ranking, there are often links that are paid for promotion. These cannot be surpassed by SEO; we The SEO you do is also the natural ranking of web pages in search engines. In search engines, rankings are divided into two categories, one is natural ranking and the other is bidding ranking. So what's the difference between them? The following article will introduce it to you, I hope it will be helpful to you.

1. What is PPC

PPC means appearing in search engines in a pay-per-click manner. Generally, They will appear at the top, bottom and right of the web page. Regardless of whether the transaction is completed or not, as long as a click occurs, the corresponding fee will be deducted.

Take searching for "computer" in Baidu as an example:

1. Appears at the top

2. Appears at the bottom

3. Appears on the far right

It can be seen that as long as it is a bidding, it will be marked with "Promotion" Link" words.

2. What is natural ranking

Natural ranking means the ranking that the website obtains by using certain optimization methods.

Still with the example just now, we searched for "computer" in Baidu and saw the following link:

As long as it is naturally ranked, the link will be followed by There are the words "Baidu Snapshot".

The above is the method to distinguish between bidding ranking and natural ranking.

3. The difference between bidding ranking and natural ranking

1. Bidding ranking costs money. You need to pay the search engine fee, which is charged according to the click. Once the payment is made, If the fees are used up, your ranking will be gone.

Natural ranking is free, but we need to use seo technology to do it.

Comparison: When doing bidding ranking, investment is continuous. As long as the money you pay is used up, the ranking will disappear; while natural ranking is long-lasting. As long as you maintain optimization, you only need to pay for space. Compared with the cost of domain name and optimization, the cost of bidding ranking is lower.

2. Bidding ranking takes effect quickly. Generally speaking, as long as you pay the money, you can be assigned a ranking position very quickly, and the position can still be chosen.

Natural ranking is relatively slow and has no effect at first. It usually takes one to six months to gradually gain ranking. After ranking, you must continue to optimize to improve your ranking. But once the ranking is improved, the follow-up work is to simply send out external links and update articles every day, which is very easy.

3. Generally, large websites, large companies or companies with hugely profitable products will choose bidding because the results are very fast. Although the investment is high, profits can still be guaranteed.

Generally, small companies or our personal websites will choose natural ranking. As long as we have SEO technology and optimize it properly, we can make the website have a good ranking.

Summary:

Both bidding ranking and natural ranking have their own advantages and disadvantages. We can choose the corresponding ranking method according to our own situation. PPC and natural ranking can work together to create greater value for enterprises.

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