How to write a website optimization plan

How to write a website optimization plan? This is a question that many SEO companies or SEO consultants need to consider in depth. When a customer proposes technical support for a website optimization solution, what should we do as a solution provider?

　
Comparative Analysis Method of Website Optimization Plans
　
The author has seen many website optimization plans of small and medium-sized enterprises. The more preferable way is through Comparative analysis of online marketing methods. For example: Many clients' websites usually use search engine marketing for online promotion, also called SEM, commonly known as pay-per-click promotion. However, as an SEO company, of course we mainly promote our search engine natural ranking service, commonly known as SEO. So how to let customers choose one of the two online promotion services? The best way is through comparative analysis.
　
Many SEO companies in the domestic market refer to SEM directly as Baidu promotion. Usually when communicating with customers, they first confirm that it is a correct choice for the customer to do Baidu search engine promotion, and secondly analyze and explain Baidu promotion. Disadvantages, such as: malicious clicks (advertising companies, other malicious clicks), excessive cost investment, and meager profits. Then carefully analyze the advantages of Baidu's natural ranking. For example: SEO optimization ranking takes a while in the early stage, but it is stable in the long term. After optimization, you can generally maintain a good ranking for more than a year. You don't need to worry about it yourself, which greatly saves costs and is good for corporate websites. It is essential for long-term operation.

Website Optimization Solution User Experience
　
As the largest search engine provider in China - Baidu No. 1, every update of its algorithm will cause turmoil in the Internet industry. The reason is that it is most reasonable to explain the update of the algorithm by improving the experience of search engine users. Because the on-site optimization and off-site optimization mentioned in the website optimization plan, the ultimate goal is to facilitate the inclusion of search engines and provide readable high-quality articles for the website. Therefore, the frequency of user experience words used in many optimization plans is very high.
　
Promotion methods of website optimization plans
　
Many perfect website optimization plans will focus on explaining the website promotion methods, that is, the off-site optimization part of the website . Among the existing and popular website promotion methods, forums, blogs, classified information, soft articles, Weibo and other promotion methods are the main ones, and good results can be obtained through this method.
　
Perhaps there is no so-called perfect website optimization plan, because the implementer of website optimization cannot put into practice all possible optimization methods, which can easily cause the website to be demoted by search engines. Over-optimization is often thought of as exploiting algorithmic vulnerabilities in search engines to manipulate search results.
　
So a reasonable website optimization plan only needs to meet the above three points.

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